Instagram’s Twitter rival, Threads, launched July 5th 2023 after several months of development. Brainlabs’ UK Social Product Partner, Costas Tsiappourdhi, spoke to The Media Leader about it, outlining the new social media platform’s ability to “be a...
Earlier this month, we had the pleasure of co-hosting YouTube Unboxed with our partners over at Google. We explored why YouTube is where the UK chooses to watch the content they love, and how to navigate the dynamically changing video landscape a...
As subreddits and third-party apps continue to go dark in response to Reddit’s proposed API changes, our VP of Paid Social, Jonathan Molina, spoke to Jack Benjamin at The Media Leader all about the impact to advertisers. Jon shared his view...
Thousands of Reddit communities went dark this month. The moderator blackouts are in protest of a new policy, set to come into effect from July 1st, that will charge third-party apps for the use of Reddit’s previously free API. Brainlabs Senior A...
Google, Meta and TikTok alike have all built AI-powered ad tools to manage multiple facets of campaign management, from audience targeting to budget allocation. Yet trust in these tools remains an issue for many marketers. Our Chief Product Offic...
Now more than ever, marketers are noticing the power of Google-like search and creator-style content on social platforms. In light of TikTok and Instagram introducing new search ad formats, some advertisers are questioning whether socia...
Earlier this year, Brainlabs SVP of Strategy & Planning, Venya Wijegoonewardene, spoke as part of a wide-ranging panel discussion at The Future of Brands 2023. The London-based panel revealed that increased time pressures for effectiven...
In the ever-changing realm of digital marketing, artificial intelligence (AI) has emerged as a transformative force. The recent Google Marketing Live event showcased Google's commitment to leveraging AI for full funnel dominance. This document p...
One of Brainlabs’ longest standing clients, British consumer champion Which?, has undergone a major brand refresh to underline its relevance and promote the trustworthy actionable advice it offers to people. Which? has played a big part in ...
In the fast-paced world of PPC marketing, it's easy to overlook the potential of broad match keywords amidst the flood of shiny new product announcements. However, the effectiveness of broad match has significantly improved in recent years, prom...
