The big game is a big deal for a reason. If it’s anything like last year, Super Bowl LIX will have more than 120 million TV viewers, aka 42% of US households. But just because it’s a big deal, doesn’t mean it’s an easy win for every brand that inves...
I’m inspired by Tom Whitall’s 52 Things I Learned in 2024 (I found number 35 particularly interesting), but one a week really is a lot of lessons. And so, here is my shorter list - just a dozen things (one a month) I have learned in 2024. Ther...
Crime and detective fiction is one of the most popular genres that there is. Fans demand a strict adherence to a story arc, which for most of them runs as follows: Crime committed (how bloodthirsty depending on personal taste of author and reade...
Do this. Stop that. In a world where there are so many new things to do and to consider, it is absolutely crucial to transform what we do. In order to do new things, well people need to know what they should stop doing. If you ha...
On my new journey to work, I keep seeing an ad for a drink that proclaims “don’t act your age; defy it”. I wonder if it is aimed at me, (though it might be that I am not in the desired target market). I am certainly not defying my age. I am re...
In a high-performance business, whatever your team is called, it is also the team that helps clients’ business growth. In a discussion about the parlous state of the National Health Service in the UK, one commentator remarked recently that nothin...
At its simplest, any strategy is a longer-term view of a plan, a way of achieving a longer-term objective. Of course that isn’t enough. Anyone can write a longer-term view. What you need, (or otherwise what's the point?), is a winning strategy. A...
Inflation is at an all time high, energy prices are dangerously surging and a global recession is looming. There is a huge responsibility on marketers to help businesses to stimulate growth and help consumers to make the right choices given their new...
Often, the secret to campaign success is planning and executing a full-funnel strategy - knowing who your audience is, when to reach them, and how. Creative plays an important role in your strategy, as they’re an effective way to increase awareness a...
Managing, planning, and executing campaigns is a team sport - it needs input from each player and the coach. In this post, I’m going to share my key tips for refining the way you work with your marketing team and/or agency. When done correctly it’s...
