Once upon a time, advertising was about the Mad Men and the Media Agencies: the creative and the commercial. Advertisers needed smart strategies, great relationships with media owners, and buying power.
Then digital came along, with its trillions of data points and real-time media buying. Advertising became a science overnight, and buying power made way for brain power.
What was needed was a solid understanding of experimentation and data. That’s when Brainlabs was born. Founded by Daniel Gilbert in 2012, we were on a mission to make marketing more scientific.
Step 1: Changing the future of digital advertising
We started with our first hypothesis: instead of teaching traditional marketers how to do regression analysis or coding, it would be better to hire mathematicians, scientists, programmers and teach them how to do this new kind of marketing.
This methodology proved to be a success, delivering remarkable results for our clients. There is no secret sauce behind these results: our services follow the scientific method to test, learn, and deliver commercial impact. We call this formula for success ‘Test and Earn’.
Along the way, we’ve wrestled huge accounts from global networks, including Bed Bath & Beyond, TUI, and Vans, and have won bundles of awards across the globe, including Best Large PPC Agency on both sides of the pond.
We’ve also been driving the industry forward through our thought leadership, sharing our open-source automation, best practice, insights, and views on topics such as data privacy and transparency on our blog and publications like Campaign and Econsultancy.
Step 2: Building the best company to work for
We didn’t just want to stop there. We believe that work should be fulfilling and people should be given equal opportunities, so we created a culture aimed at staying ahead of the curve.
From offering flexible working and hiring a robot receptionist to eliminating our gender pay gap and being driven by data and feedback in our HR processes – our culture has earned us awards such as the Sunday Times Best Places to Work 2018 and The Times Top 50 Employers for Women 2019.
And beyond what we do inside our office walls, we strive to impact our local communities and the wider world in a positive way through sustainable practices like achieving carbon neutrality, and supporting regional charities through volunteering initiatives and fundraising.
Future: Creating the best marketing agency in the world
Today, we’re over 400 people led by an exceptional team with experience across the industry. And we’re only just getting started.
Our business model has always been to support clients in any way they need, by building specialist teams around our clients – not the other way around. We call this our ‘do the stuff clients can’t do better themselves’ approach.
In 2020, we took our next step in creating the agency model of the future by combining forces with SEO experts Distilled and US-based PPC leaders Hanapin and expanding our office footprint across Austin, Bloomington, London, Los Angeles, New York and Seattle.
Our ambition is to be the best and biggest marketing agency in the world within thirty years – a full-service marketing agency built around clients who want true partnerships, specialist expertise, and market-leading growth.
Interested in joining us for the ride?