We're a
media agency
obsessed with
maximizing
your
revenue
We're a
media agency
obsessed with
maximizing
your
revenue
Premier partners of all major advertising platforms
$1.5B+
in media spend managed
250+
brands trust us to grow their business
1,000+
Brainlabbers across 5 continents
How it started
Brainlabs was founded in 2012 by Dan Gilbert, who left his role at Google to build the agency he wished existed.
When he started Brainlabs 14 years ago, he saw the same unscientific approach everywhere:
Agencies betting on one big idea instead of testing multiple hypotheses.
Copy-paste media plans that treated innovation as a risk.
Measurement frameworks built around marketing KPIs that no CFO would trust.
An industry-wide reliance on "best practices" that kept clients confined to mediocrity.
Why we exist
Brainlabs was built to make marketing more scientific.
"For the past fourteen years, we've built Brainlabs on a simple premise: generate the best results for our clients. We've done this by hiring brilliant engineers, scientists, and marketers, training them in our Test and Earn methodology, and enabling them with technology. That foundation hasn't changed. It's why, when CMOs need to prove what's driving profit in a way their CFO trusts, we're uniquely positioned to give them that answer."
Dan Gilbert . Founder & CEO
Proof it works
Fastest-growing indie agency
From 2 people in 2012 to 1,000+ Brainlabbers today, recognized by AdWeek as Breakthrough Agency of the Year and multiple times by AdAge.
But we measure success by client outcomes, not trophies. We grew by growing our clients. We're privileged to work with results-driven brands who expect more from their agency.
Proof it works
The Brainlabs Academy
In Buenos Aires, we built an academy that recruits from the world's top universities with a 1.8% acceptance rate, lower than Harvard's.
50% of our Academy graduates have STEM backgrounds. They complete a 24-month intensive program of deep dives, masterclasses, and practice rotations before they ever touch a client account.
Today, 30% of our global team is homegrown, and it's why clients tell us our people think differently.
Today, 30% of our global team is homegrown, and it's why clients tell us our people think differently.
Proof it works
Global reach, regional delivery.
We operate through dedicated hubs across five continents, each staffed with senior, in-market strategists who know your region's landscape.
Your team is exclusively regional, not spread thin across geographies. And when you're ready to expand into new markets, we're already there, ready to deliver at the same standard.
The future
Agency differentiation used to be buying power. Now it's agentic intelligence.
Every agency has an AI slide. Very few have changed how work actually gets done. We have.
We built Cortex AI with 32 proprietary tools and 50+ in-house engineers, and we've been deploying AI in advertising since 2012.
We've been tracking every test and experiment for over 13 years in Hippocampus, our repository of 2,500+ logged experiments. You never start from zero. Every test we've run informs the next decision we make for you.
The agencies that win over the next decade won't have the biggest legacy infrastructure. They'll have the AI architecture and first-party data systems that prove what's driving profit.
We've been tracking every test and experiment for over 13 years in Hippocampus, our repository of 2,500+ logged experiments. You never start from zero. Every test we've run informs the next decision we make for you.
The agencies that win over the next decade won't have the biggest legacy infrastructure. They'll have the AI architecture and first-party data systems that prove what's driving profit.
Our investors
Brainlabs is management-owned and PE-backed, a structure that gives us the independence to do what's right for clients and the investment to do it at scale.
In 2019, we partnered with LivingBridge to build a complete international, data-driven digital media offering. Over four years, they supported us through eight acquisitions and rapid expansion into new markets, most notably the US.
In 2023, we welcomed new investment from Falfurrias Capital Partners (FCP), our current partner, as we entered the next phase of growth: scaling our AI and measurement capabilities for the brands that need them most.
