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Everything you need to know about Google Analytics 4

Paul Wilmore2020-11-10T15:20:52+00:00

Hurrah, Google Analytics 4 is out! But what does that mean for marketers exactly? Google happens to be billing this launch as the future of analytics... which sounds like a pretty big deal! Here's...

November 10, 2020By Paul WilmoreData Analyticsgoogle analyticsRead more...

7 easy Google Analytics reports to improve conversions

Kirstin Engelmann2020-11-04T11:33:35+00:00

How to level up your basic GA reports and diminish wasted spend Before we can ascertain why certain things are (or, more poignantly, aren’t) happening on a website, we have to be able to interpret...

October 9, 2020By Kirstin EngelmannCRO, Data Analyticsgoogle analyticsRead more...

Google Tag Manager vs. Google Analytics: What they do and how they’re different

Laurel Taylor2020-07-17T13:51:36+01:00

For the search beginner, the universe of Google tracking and reporting tools can be befuddling and overwhelming. Google Analytics, DataStudio, Google Ads, Tag Manager – all of these Google platforms ...

July 17, 2020By Laurel TaylorData Analyticsgoogle analytics, google tag managerRead more...

How Analytics 360 can help build a best-in-class data set up

Nine van Strydonck2020-11-10T14:50:37+00:00

Google’s Analytics 360 is the enterprise version of Google Analytics, and is a core part of Google Marketing Platform. The standard Google Analytics is a great solution for most, but Analytics 360 ha...

February 4, 2020By Nine van StrydonckData Analytics, Google Marketing Platformanalytics 360, google analyticsRead more...

Using Google Analytics with Sheets

Emily Potter2020-11-23T17:12:30+00:00

If you didn’t already know, Google Sheets has a fantastic Google Analytics add-on that can be used to create custom reports in Google Sheets. For more information on the reporting capabilities of this...

August 13, 2018By Emily PotterData Analyticsgoogle analyticsRead more...

13 CRO metrics you should be monitoring in Analytics

Brainlabs2020-09-17T15:04:04+01:00

There are numerous places to start when first analyzing a landing page or website. One of those places is Google Analytics. Analytics allows you to pull useful reports that provide a further analysis...

June 17, 2018By BrainlabsCRO, Data AnalyticsRead more...

How to keep personally identifiable information out of Google Analytics

Sam Nemzer2020-11-23T12:27:52+00:00

In May 2018, the EU’s General Data Protection Regulation (GDPR) came into force, causing panic amongst marketers, and everyone’s inbox to be crowded with emails from companies updating their privacy p...

May 13, 2018By Sam NemzerData Analyticsgoogle analyticsRead more...

Google Data Studio: using Google Sheets as a data source

Benjamin Estes2020-11-23T12:23:52+00:00

Data Studio lets us visualize data from many sources. At Distilled, we’ve been using Google Sheets to do most of our reporting for years. It works well—but transitioning to Data Studio is so satisfyin...

July 24, 2017By Benjamin EstesData Analyticsgoogle data studioRead more...

Google Data Studio: how sharing and credential permissions work

Benjamin Estes2020-11-26T17:25:22+00:00

The first question people ask when first using Data Studio is: If I share my report with someone, am I also sharing my data? The answer is no! And yet—there’s more to it. Data Studio sharing settin...

July 17, 2017By Benjamin EstesData Analyticsgoogle data studioRead more...

Self-Referrals in Google Analytics

Tom Capper2020-11-23T16:30:56+00:00

A self-referral in Google Analytics is a session where the source is your own site. For example, on Distilled.net in September 2015, we had a bunch of sessions show up in Google Analytics like this: ...

November 8, 2016By Tom CapperData Analyticsgoogle analyticsRead more...
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