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SEOpinions Q2 2022 | Brainlabs’ POV on SEO

Travis Tallent2022-05-09T17:40:48+01:00

With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and ...

May 9, 2022By Travis TallentData Analytics, SEORead more...

How data-driven prediction is changing the face of remarketing

Vic Amorim2022-05-03T19:13:52+01:00

The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision.  And yet, accordi...

April 27, 2022By Vic AmorimData Analytics, Google Marketing Platform, Marketing Strategy, TechnologyRead more...

No Cookies, No Problem? 3 GMP Tips to Protect Your Data Strategy

Paul Wilmore2022-02-03T21:03:43+00:00

There’s no argument: effective use of data is critical to doing best-in-class marketing. With the prevailing trend towards data privacy and the impending deadline of Chrome blocking 3rd party cookies...

January 24, 2022By Paul WilmoreData Analytics, Google Marketing Platform, ProgrammaticRead more...

Advertising on the cookieless web: 4 steps to protect your data now

Daniel Gilbert2021-04-27T17:11:40+01:00

Advertisers, your data is at risk. From legislative changes like CCPA to technical developments like ITP, the foundations of data that digital marketing has been built on are crumbling. And this m...

April 27, 2021By Daniel GilbertData Analytics, Marketing Strategycookies, first-party data, google analytics, ITPRead more...

You had me at First-Party Data: How rom-coms teach us the importance of getting to know those closest to us

Paul Myers2021-02-11T13:25:05+00:00

It’s Valentine’s day and love is in the air... But so is a life-threatening virus, so maybe best to stay inside, grab some snacks and cosy-up in front of your favourite rom-com to learn all about the...

February 11, 2021By Paul MyersData AnalyticsRead more...

Everything you need to know about Google Analytics 4

Paul Wilmore2020-11-10T15:20:52+00:00

Hurrah, Google Analytics 4 is out! But what does that mean for marketers exactly? Google happens to be billing this launch as the future of analytics... which sounds like a pretty big deal! Here's...

November 10, 2020By Paul WilmoreData Analyticsgoogle analyticsRead more...

7 easy Google Analytics reports to improve conversions

Kirstin Engelmann2020-11-04T11:33:35+00:00

How to level up your basic GA reports and diminish wasted spend Before we can ascertain why certain things are (or, more poignantly, aren’t) happening on a website, we have to be able to interpret...

October 9, 2020By Kirstin EngelmannCRO, Data Analyticsgoogle analyticsRead more...

Google Tag Manager vs. Google Analytics: What they do and how they’re different

Laurel Taylor2020-07-17T13:51:36+01:00

For the search beginner, the universe of Google tracking and reporting tools can be befuddling and overwhelming. Google Analytics, DataStudio, Google Ads, Tag Manager – all of these Google platforms ...

July 17, 2020By Laurel TaylorData Analyticsgoogle analytics, google tag managerRead more...

How Analytics 360 can help build a best-in-class data set up

Nine van Strydonck2020-11-10T14:50:37+00:00

Google’s Analytics 360 is the enterprise version of Google Analytics, and is a core part of Google Marketing Platform. The standard Google Analytics is a great solution for most, but Analytics 360 ha...

February 4, 2020By Nine van StrydonckData Analytics, Google Marketing Platformanalytics 360, google analyticsRead more...

The CMO’s guide to cookies, ITP, and privacy

James Sexton2021-03-18T15:19:25+00:00

The cookiepocalypse and Intelligent Tracking Prevention… also known as the digital marketer’s modern-day nightmare. But do they really need to be? Measurability has long been the pillar of digital...

August 18, 2019By James SextonData Analytics, Marketing Strategycookies, google analytics, privacyRead more...
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