SEOpinions Q2 2022 | Brainlabs’ POV on SEO
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and ...
How data-driven prediction is changing the face of remarketing
The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision. And yet, accordi...
No Cookies, No Problem? 3 GMP Tips to Protect Your Data Strategy
There’s no argument: effective use of data is critical to doing best-in-class marketing. With the prevailing trend towards data privacy and the impending deadline of Chrome blocking 3rd party cookies...
Server Side Tracking: In With The Old, Out With The New
The history of Web Analytics in an emblematic light reads nothing less than a Hollywood flick. Just like in a movie, when the long-forgotten hero comes back to life to prevent doomsday, in Web Ana...
Advertising on the cookieless web: 4 steps to protect your data now
Advertisers, your data is at risk. From legislative changes like CCPA to technical developments like ITP, the foundations of data that digital marketing has been built on are crumbling. And this m...
You had me at First-Party Data: How rom-coms teach us the importance of getting to know those closest to us
It’s Valentine’s day and love is in the air... But so is a life-threatening virus, so maybe best to stay inside, grab some snacks and cosy-up in front of your favourite rom-com to learn all about the...
Google Analytics 4.0 – Powerful New Capabilities
The recent launch from the Google analytics stable is a highly improved version extending beyond Universal Analytics. It completely changes the way data is collected, stored, filtered, and finally re...
Everything you need to know about Google Analytics 4
Hurrah, Google Analytics 4 is out! But what does that mean for marketers exactly? Google happens to be billing this launch as the future of analytics... which sounds like a pretty big deal! Here's...
7 easy Google Analytics reports to improve conversions
How to level up your basic GA reports and diminish wasted spend Before we can ascertain why certain things are (or, more poignantly, aren’t) happening on a website, we have to be able to interpret...
Google Tag Manager vs. Google Analytics: What they do and how they’re different
For the search beginner, the universe of Google tracking and reporting tools can be befuddling and overwhelming. Google Analytics, DataStudio, Google Ads, Tag Manager – all of these Google platforms ...