New search ad formats
Now more than ever, marketers are noticing the power of Google-like search and creator-style content on social platforms.
In light of TikTok and Instagram introducing new search ad formats, some advertisers are questioning whether social platforms can master the trickiness of search advertising but also what the promise of search ads on social holds for the future.
Our Senior Account Director, Liam Johnson, spoke to Catherine Perloff at Adweek about how the intersection of social and search is an exciting opportunity for brands.
Read the full article in AdWeek:
https://www.adweek.com/brand-marketing/as-search-and-social-converge-marketers-spy-an-opportunity/
