The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision. And yet, according to a report from Gartner Inc., 63% of marketers...
Consumer privacy is a major concern across every component of today’s marketing ecosystem. Brands, data providers, and advertising platforms are each attempting to deliver powerful, personalized experiences while navigating rapidly evolving da...
At first glance, multitasking seems like an excellent approach to getting a lot of things done at once. However, studies have shown that human brains are not designed to handle multiple tasks at the same time. Multitasking might even have a negative...
Using Google Ads scripts is essential to anyone looking to automate any of the more repetitive parts of account management. Here at Brainlabs, we can’t get enough of scripts. We use them all the time, from something as simple as sending an hourly...
This script makes comparing bidding strategies quick and easy: and even better, it’s cross-channel!Last year, we published a script to help you compare and monitor performance of manual, automatic and Smart Bidding strategies and take a bit of the s...
Getting reports for your campaigns in the Search Ads 360 platform is a bit of a hassle, so here's a script that makes it much easier to pull reports into Google spreadsheets. All you need to do is complete the credentials setup in Google Cloud C...
At Brainlabs we have been publishing and sharing our scripts for a long time now. Normally these have been as simple as copy and pasting some code, inputting your own spreadsheet, or other IDs, playing with some settings, and hitting run. You’ll hav...
Okay, so you've heard of Google Analytics 360 and Campaign Manager. But what do they actually do? As a Google Marketing Platform Sales Partner, we can help navigate these muddy waters. We sat down with our cross-channel expert James and ana...
Search Ads 360 and Display & Video 360, in conjunction with Campaign Manager, allows you to achieve every digital marketer's dream: showing the right person the right ad at the right time at the right cost. Like most dreams, making it come true ...
According to Google, internet users spend 4% of their time on the web on search. Display ads help you reach users in the 96% of the time spent outside of search engines, across websites, mobile devices, YouTube, Gmail and other affiliated networks. ...
