The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision. And yet, accordi...
Consumer privacy is a major concern across every component of today’s marketing ecosystem. Brands, data providers, and advertising platforms are each attempting to deliver powerful, personalize...
At first glance, multitasking seems like an excellent approach to getting a lot of things done at once. However, studies have shown that human brains are not designed to handle multiple tasks at the ...
Using Google Ads scripts is essential to anyone looking to automate any of the more repetitive parts of account management. Here at Brainlabs, we can’t get enough of scripts. We use them all the t...
This script makes comparing bidding strategies quick and easy: and even better, it’s cross-channel!Last year, we published a script to help you compare and monitor performance of manual, automatic an...
Getting reports for your campaigns in the Search Ads 360 platform is a bit of a hassle, so here's a script that makes it much easier to pull reports into Google spreadsheets. All you need to do i...
At Brainlabs we have been publishing and sharing our scripts for a long time now. Normally these have been as simple as copy and pasting some code, inputting your own spreadsheet, or other IDs, playi...
Okay, so you've heard of Google Analytics 360 and Campaign Manager. But what do they actually do? As a Google Marketing Platform Sales Partner, we can help navigate these muddy waters. We sa...
Search Ads 360 and Display & Video 360, in conjunction with Campaign Manager, allows you to achieve every digital marketer's dream: showing the right person the right ad at the right time at the ...
According to Google, internet users spend 4% of their time on the web on search. Display ads help you reach users in the 96% of the time spent outside of search engines, across websites, mobile devic...
