Introduction to Google Ads Scripts
Using Google Ads scripts is essential to anyone looking to automate any of the more repetitive parts of account management. Here at Brainlabs, we can’t get enough of scripts. We use them all the t...
Bidding strategies comparison just got cross-channel with this Search Ads 360 script
This script makes comparing bidding strategies quick and easy: and even better, it’s cross-channel!Last year, we published a script to help you compare and monitor performance of manual, automatic an...
Search Ads 360: A script for easy Google Sheets reports
Getting reports for your campaigns in the Search Ads 360 platform is a bit of a hassle, so here's a script that makes it much easier to pull reports into Google spreadsheets. All you need to do i...
How to set up your Google Cloud Console for Search Ads 360 scripts
At Brainlabs we have been publishing and sharing our scripts for a long time now. Normally these have been as simple as copy and pasting some code, inputting your own spreadsheet, or other IDs, playi...
Campaign Manager vs Analytics 360: What’s the difference?
Okay, so you've heard of Google Analytics 360 and Campaign Manager. But what do they actually do? As a Google Marketing Platform Sales Partner, we can help navigate these muddy waters. We sa...
How Analytics 360 can help build a best-in-class data set up
Google’s Analytics 360 is the enterprise version of Google Analytics, and is a core part of Google Marketing Platform. The standard Google Analytics is a great solution for most, but Analytics 360 ha...
Search Ads 360 and Display & Video 360: the perfect integration
Search Ads 360 and Display & Video 360, in conjunction with Campaign Manager, allows you to achieve every digital marketer's dream: showing the right person the right ad at the right time at the ...
Programmatic display: an introduction to Display and Video 360
According to Google, internet users spend 4% of their time on the web on search. Display ads help you reach users in the 96% of the time spent outside of search engines, across websites, mobile devic...
Search Ads 360: top bidding and reporting features
Search Ads 360, formerly known as DoubleClick Search, is a powerful search management platform built for advanced campaign management and reporting. It integrates Google Ads, Bing Ads, Yahoo! Japan, ...
The beginner’s guide to Google Marketing Platform
The MarTech and AdTech landscape is complex to say the least. And in a world of walled gardens and increasingly complicated data regulations, a single-stack approach is the way to go. That's where Go...