Much like Google’s Performance Max, Meta’s Advantage+ Shopping Campaigns tool is the jewel in the Advantage suite, an automated campaign type created in an effort to simplify the ad creation process, by taking care of the audience targeting and ad c...
Our Executive Chairman Steven Allen featured in Adweek following Brainlabs’ investment deal with private equity firm Falfurrias Capital Partners. He commented on the agency’s ambitious expansion strategy, with plans to become the world’s largest ...
In a landmark deal, Brainlabs has secured major investment from private equity firm, Falfurrias Capital Partners (FCP). This drives us another step closer to becoming the world's largest independent media agency and will supporting our global expans...
In today’s meme-driven era, nailing the art of social media clap backs has become standard practice for beauty brands in particular. Brainlabs' Head of Creative Strategy, Influencer, Tom Sweeney spoke to Kati Chitrakorn at Vogue Business about wh...
TikTok has announced new compliance measures to meet Europe’s new online regulations following the introduction of the Digital Services Act. Brainlabs' Costas Tsiappourdhi shared his thoughts with Adweek’s Stephen Lepitak on the resulting changes...
On 3rd August 2023, Ofcom released its annual Media Nations report, an in depth analysis into media consumption in the UK. As ever, it’s an essential read for brands, providing an almost unrivalled level of detail from multiple data sources into the...
Yesterday Twitter/X announced its new brand safety tools. The platform is offering US advertisers “premium-vetted inventory” via its existing partnership with ad-verification company Integral Ad Science, with plans to expand these solutions inter...
X, the platform formerly known as Twitter, is looking for a new Head of Brand Safety, according to an email shared with employees. This comes at a crucial time for the platform, which has struggled to win back advertisers since Elon Musk’s takeover ...
One month on since Threads’ launch, brands are still finding their feet with Meta’s text-based app, so not having a solid strategy yet is no cause for concern. Brainlabs Associate Director of Paid Social, Carolyn Garavente spoke to Digiday'...
The combination of a more fragmented media landscape, a ‘messier and more confusing’ shopping journey and more fickle consumers means planning across the funnel has never been more complex. But, importantly, we’ve also never had more exciting tools ...
