Supercharging Broad Match Using AI-Powered AutomationAlessandro Creso
In the fast-paced world of PPC marketing, it’s easy to overlook the potential of broad match keywords amidst the flood of shiny new product announcements. However, the effectiveness of broad match has significantly improved in recent years, prompting Brainlabs to explore its full potential.
This report dives into the combination of broad match keywords with Google’s AI-powered automation features, specifically focusing on fully automated conversion-based bidding. Through extensive testing, Brainlabs discovered impressive performance improvements, with a median uplift of +19% and even higher gains when combined with AI automation.
We’re sure there’s plenty here for you to experiment with and apply to your own marketing strategies.