6 psychological principles that every UX/UI designer should know
Understanding the psychology behind what motivates users to take (or not take) certain actions on a site is the backbone of good UX/UI design and, ultimately, increasing your business’ ROI. ...
How to create a site speed report on Data Studio based on Chrome User Experience
Site speed audits have always been great at telling my clients how fast their site is performing. But they also need to know whether their efforts to improve it are paying off. I discovered that by u...
Everything you need to know about Google Analytics 4
Hurrah, Google Analytics 4 is out! But what does that mean for marketers exactly? Google happens to be billing this launch as the future of analytics... which sounds like a pretty big deal! Here's...
How to audit a site for structured data & search feature opportunities
Structured data in SEO – often used synonymously with Schema – is a way to mark up a webpage’s HTML to make its content more readable to search engine crawlers like Google, aiding crawlers’ understan...
Preventing employee burnout: 5 successful remote work practices
While remote work opportunities are on the rise, the downside is that employee burnout is also increasing. Remote employees are more susceptible to blurred lines between work and personal space, s...
An interview with Brainlabs’ Diversity & Inclusion Director: Leyla Omar
First things first: what do you get up to outside of work? Many would describe me as a hobbyist: a keen netballer, baker, cartoonist and newbie roller skater. I’m currently based in north London, ...
How to use Responsive Search Ads to improve your PPC ROI
In the world of pay-per-click advertising, maximizing return on investment is the name of the game. While that’s technically true of everything in business, it’s especially important in PPC, as you c...
7 easy Google Analytics reports to improve conversions
How to level up your basic GA reports and diminish wasted spend Before we can ascertain why certain things are (or, more poignantly, aren’t) happening on a website, we have to be able to interpret...
The ultimate guide to identifying bad backlinks (with examples)
Today we’ll be walking through real examples of unnatural links to help you clearly identify when a link should be disavowed. This article is a follow-on from my last post (‘Playing Detective: How To...