Notes from the Field

What a day at Runneth by Motion's Chief Marketer event revealed about integrated media, AI and the growing value of creative judgment.

Our 2026 guide covers the nine checks you need to keep your AI Max launch on-brand, before, during, and after it goes live.

Learn what CM360 unlocks beyond DV360, from deduplicated conversions to smarter budget decisions.

Is your MMM giving performance channels credit that brand earned? Here’s how Google’s Full-Funnel MMM traces the path from brand activity to sale.

Meta Agency Summit made one thing clear: as automation takes over more of the work, the advertiser's job is changing. Here's what we learnt.

More buyers now research in AI before they ever click an ad. Here's what that means for how you buy, measure and value PPC clicks.

A high ROAS can hide an over reliance on existing demand. Learn how to balance efficiency and incrementality to drive sustainable growth.

A research-led look at the state of AI visibility nearly a year in: how to measure it, what shapes AI’s answers and where brands should invest for growth.

As shopping shifts toward visual discovery, Pinterest’s new ads and AI tools give brands more ways to influence purchase decisions and measure results.

As Reddit builds out its advertising capabilities, the case for treating it as more than an experimental or upper-funnel channel is getting stronger.

As more of the buying journey happens beyond the click, marketers need better evidence to understand which channels are driving growth and where budget should go next.

AI agents are moving from optimizing campaigns to deciding how budgets are spent. Here’s how advertisers can gain the efficiency without losing control.