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BlogDaniel Gilbert2019-10-08T09:47:21+01:00

Your ultimate guide to lead generation using paid media

Adelina Karpenkova2021-01-13T16:48:58+00:00

What’s the point in growing website traffic organically or even paying for it when your visitors bounce after browsing it for a few minutes? They might even think of buying something from you, but th...

January 13, 2021By Adelina KarpenkovaPaid Media, Paid Sociallead generationRead more...
How to make TikTok ad placements work for your brand

How to make TikTok ad placements work for your brand

Leo Balkwill2021-01-04T15:05:57+00:00

For a long time now, we’ve seen the successful adoption of TikTok by clients in all sorts of verticals.  Getting a quick grasp of the different placements available is super useful for puttin...

December 30, 2020By Leo BalkwillPaid SocialSocial, TikTokRead more...

How to build a YouTube SEO strategy

David Westby2020-12-11T11:04:30+00:00

Fundamentally our job as SEOs is to match organic search intent wherever it may be, whether that be on Google, Bing, Yandex, or across different types of search engines such as App Stores. The same a...

December 11, 2020By David WestbySEOvideo, youtubeRead more...

How unconscious bias can lead to microaggression

Nari Bowie2020-12-09T17:29:42+00:00

I am biased. Sometimes my biases come out in innocuous ways. I prefer cats to dogs. I would rather eat Japanese yakiniku rather than a New York strip steak. Cities to small towns. The list goes on...

December 9, 2020By Nari BowieCultureRead more...

2021 trends your CMO needs to know [upcoming webinar]

Adelina Karpenkova2020-12-04T17:13:20+00:00

It wouldn't be an exaggeration to say that digital marketing shifted pretty dramatically in 2020. To help you prepare for what comes next, our upcoming webinar will cover the top 10 things marketers ...

December 7, 2020By Adelina KarpenkovaEventsupcoming webinarsRead more...

Making Gen Z listen: how to tailor your advertising to specific age groups

Amber Dawson2020-12-03T11:11:42+00:00

The focus on online continues to grow. With parts of the world dipping in and out of lockdown and Christmas fast approaching, online shopping is a constant which users can rely on. In fact, U.S. holi...

December 3, 2020By Amber DawsonMarketing Strategy, Paid MediaRead more...

6 psychological principles that every UX/UI designer should know

Kirstin Engelmann2020-11-23T15:17:25+00:00

Understanding the psychology behind what motivates users to take (or not take) certain actions on a site is the backbone of good UX/UI design and, ultimately, increasing your business’ ROI.  ...

November 23, 2020By Kirstin EngelmannCROUX/UI designRead more...
google chrome user experience site speed report and data studio

How to create a site speed report on Data Studio based on Chrome User Experience

Paola Didone2020-11-13T10:11:42+00:00

Site speed audits have always been great at telling my clients how fast their site is performing. But they also need to know whether their efforts to improve it are paying off. I discovered that by u...

November 12, 2020By Paola DidoneSEOchrome user experience, site speedRead more...

Everything you need to know about Google Analytics 4

Paul Wilmore2020-11-10T15:20:52+00:00

Hurrah, Google Analytics 4 is out! But what does that mean for marketers exactly? Google happens to be billing this launch as the future of analytics... which sounds like a pretty big deal! Here's...

November 10, 2020By Paul WilmoreData Analyticsgoogle analyticsRead more...
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