Blog

The Anatomy of In-housing

 

The recent wave of in-housing is the inevitable consequence of an outdated media trading business model. Why shouldn’t advertisers expect transparency, control, and mutual trust?

With the rise of digital, the advertising industry has changed overnight. The role of agencies has changed. And in the realm of biddable media, it’s a very simple formula:

A flexible service offering + agencies doing […]

PPC Chat Live: How in-housing is transforming the digital landscape

Dear PPC Chat Live Fans!

We’re back for another round of industry discussion! Last month we kicked off the new year with a celebration of women in the tech sector. This month we’ll be discussing the industry’s momentum that seeks to ‘Make Brands Great Again’ – and whether everyone should be on board.

Recent studies show that the trend of brands looking […]

How to Fight Online Ad Fraud in 6 Steps

One of the most common misconceptions about programmatic is that it’s unsafe.

Sure, there have been some notorious cases of ad misplacement over the past few years. And it can be pretty embarrassing (or worse) when it happens.

Machines are doing most of the buying and running of digital ads, which is is amazing. But sometimes extra safeguards and human oversight are […]

Paid search for retailers: three fundamental principles

 

Times are challenging for retailers. The high street is diminishing; ecommerce is growing; Amazon is looming. There are an exceptional few who can make it without a digital presence, but the majority will most certainly need to double down on their online investment.

There’s a lot to think about in terms of digital strategy, but before delving into anything else, you […]

Brainlabs shortlisted for Campaign Agency of the Year Awards 2018

You read it here first: in 2019, Brainlabs will be rubbing shoulders with the stars! 🏆

Campaign’s Agency of the Year awards are a celebration of some of the very best British agencies, highlighting remarkable work and talent in the industry.

And we just so happen to be shortlisted for the Digital Innovation category this year. Innovating in the digital space is something […]

The Battle For The Future of Media

 

Naming things isn’t easy in this industry, from what you call yourself as a company to the way you describe your services. Brainlabs currently calls itself a ‘performance marketing agency’; not too long ago it was a ‘PPC agency’, and before that it was once an ‘innovator in paid media’.  

Still, at least we’ll never be called a ‘cagency’. For […]

Businesses need to adapt to automation before it’s too late. Here’s how.

 

I often get asked why we took on a robot receptionist. Doesn’t that scare our human employees? Am I trying to induce the robocalypse?

The main thing to remember about increased automation is that it’s synonymous with increased productivity. In other words, business growth. Which leads to more employment, by the way. This has been true for Brainlabs, and it has […]

The Importance of Personalisation in Digital Marketing

Last month we came together to discuss the importance of personalisation for paid media advertising. Our fantastic speakers included Oliver Marlow Thomas, Founder & CEO of Ad Lib. John Sills, Managing Director at The Foundation, and John Dirk Morrison, Growth Marketer at Thread. Check out some of the highlights!

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Back to School: Dealing with the Digital Skills Gap

Kick-starting a new season of PPC Chat Live, our September edition took us back to school, with three fantastic speakers discussing how to deal with the digital skills gap. Harry Davies, Head of Marketing Measurement and Attribution at Google, had some troubling statistics to share. Have a listen:

 

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