Notes from the Field

Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.

AI Visibility & Search

A new path to AI discovery

A research-led look at the state of AI visibility nearly a year on: how to measure it, what shapes AI’s answers and where brands should invest for growth.

Aziza, Adam Edwards, Elliot Glass, Vic Spero

September 29, 2026

Pinterest Presents 2026: Reaching Shoppers Through Visual Search

As shopping shifts toward visual discovery, Pinterest’s new ads and AI tools give brands more ways to influence purchase decisions and measure results.

September 24, 2026

It’s Time to Rethink Reddit’s Role in the Media Plan

As Reddit builds out its advertising capabilities, the case for treating it as more than an experimental or upper-funnel channel is getting stronger.

September 22, 2026

Your Measurement Is Rewarding the Wrong Channels

As more of the buying journey happens beyond the click, marketers need better evidence to understand which channels are driving growth and where budget should go next.

September 21, 2026

Should Media Buying Evolve Into Agentic Buying?

AI agents are moving from optimizing campaigns to deciding how budgets are spent. Here’s how advertisers can gain the efficiency without losing control.

September 17, 2026

TikTok Is Removing the Friction From Platform Diversification

Your Meta campaigns can now move straight into TikTok Ads Manager. Here’s what advertisers need to know about TikTok’s latest feature.

September 15, 2026

AI Visibility & Search

Organic traffic is falling, but AI isn’t replacing it

A data-led examination of how search traffic is changing as AI becomes part of the discovery journey.

September 14, 2026

Google Ads Is Testing PMax Channel Controls. Should Advertisers Use Them?

A new lever inside Performance Max could open up more ways to optimise, but only if advertisers have the data to use it well.

Georgia Bloomberg

September 3, 2026

TikTok Just Made Paid Social Agentic

As TikTok brings agentic AI into paid social, teams must decide what to automate, where humans should stay in control and how to turn their expertise into a competitive advantage.

September 1, 2026

Affiliate Has Outgrown the Bottom of the Funnel

Discover the four shifts reshaping affiliate marketing and the practical priorities brands need to stay ahead in 2027.

August 31, 2026

Marketing Strategy

The Consideration Gap: The Missing Link Between Brand and Performance

How to turn brand awareness into buying intent by finding the barriers that stop customers from choosing you.

August 27, 2026

Which Marketing Metric Should You Actually Trust?

Different measurement methods answer different questions. The mistake is expecting one to answer them all.

Andy Littlewood

August 24, 2026