AI and Social Commerce: Digital Marketing Trends to Watch For in 2022
“Unprecedented” has become a clichéd term to describe the past two years, but that doesn’t diminish its accuracy. The global pandemic upended patterns, accelerated adoption of emerging consumer behavi...
Improving your creativity within CRO – why conflict, collaboration and your environment is key
Creativity. The notion that some of us have it and some of us don’t is widely misunderstood. Just because you can’t draw doesn’t mean that you’re not creative. For starters, there are tactics to acti...
Stephen Allan Joins Brainlabs as full-time Executive Chairman
In a stunning coup for Brainlabs, ex-MediaCom Chairman & CEO Steve Allan has returned to the media landscape which he has helped to define over 38 years. He joins us as Executive Chairman in a fu...
Success on social this holiday season: Data-led recommendations to win at Facebook and beyond.
Two elements, supply and demand, determine CPM and CPA on Facebook. At Brainlabs we've completed an extensive analysis of the UK and US market for multiple verticals and, in particular, retail and co...
Brainlabs acquires international Amazon agency Molzi
That’s right, today we’re pleased to announce our latest addition to the Brainlabs team, the full-service Amazon specialist, Molzi. The move is our third acquisition this year! Our industry-leadin...
Goodbye Expanded Text Ads: Google Announces Full Transition to RSAs
This week Google announced the change that every paid search marketer knew was coming sooner or later - the sunset of Expanded Text Ads (ETAs). With this change, Responsive Search Ads (RSAs) will beco...
The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave, and DuckDuckGo
Consumer privacy is a major concern across every component of today’s marketing ecosystem. Brands, data providers, and advertising platforms are each attempting to deliver powerful, personalize...
Brainlabs appoints Wan-Gyn Ang as SVP, APAC
Award-winning marketing strategist and business transformation leader Wan-Gyn Ang is joining Brainlabs to amplify the agency’s growth in APAC with a mission to share Brainlabs’ unique data, tech and ...
Brainlabs acquires Canadian Programmatic Buying and Google Marketing Platform experts MediaNet
We’re thrilled to announce Brainlabs’ acquisition of Toronto-based agency MediaNet. Clearly the best thing to come out of Canada since Ryan Reynolds and maple syrup, the arrival of Medianet ...