Introduction to Google Ads Scripts
Using Google Ads scripts is essential to anyone looking to automate any of the more repetitive parts of account management. Here at Brainlabs, we can’t get enough of scripts. We use them all the time, from something as simple as sending an hourly spend email to much more complex bid...
Brainlabs and Hanapin to combine forces in heroic new dawn
We're ecstatic to announce that we're joining forces with Hanapin Marketing LLC, an award-winning agency specializing in paid search, paid social, programmatic, and CRO. We're combining our superpowers into the Brainlabs group in a step towards our vision of the agency model of the future: no silos, no departments, just...
Brainlabs gains bonus SEO brainpower with the addition of Distilled
We're over the moon to announce that Distilled, the expert SEO agency, will be merging into Brainlabs. Our clients have been asking for SEO services from us for many years, and we're delighted to finally be able to meet their demands. This is our first step towards realizing our vision...
Women in Digital: Breaking Barriers
Organisations cannot thrive if everyone thinks and behaves in the same way – diversity fuels innovation. But breaking down systematic sexism, especially in male-dominated industries such as tech, requires concerted and continuous effort. Studies have estimated that employing and promoting more women could boost some countries’ economy by an...
Bidding strategies comparison just got cross-channel with this Search Ads 360 script
This script makes comparing bidding strategies quick and easy: and even better, it’s cross-channel! Last year, we published a script to help you compare and monitor performance of manual, automatic and Smart Bidding strategies and take a bit of the stress out of choosing the right strategy for you. Here's a...
Search Ads 360: A script for easy Google Sheets reports
Getting reports for your campaigns in the Search Ads 360 platform is a bit of a hassle, so here's a script that makes it much easier to pull reports into Google spreadsheets. All you need to do is complete the credentials setup in Google Cloud Console, and fill in...
How to set up your Google Cloud Console for Search Ads 360 scripts
At Brainlabs we have been publishing and sharing our scripts for a long time now. Normally these have been as simple as copy and pasting some code, inputting your own spreadsheet, or other IDs, playing with some settings, and hitting run. You’ll have noticed that when you do this,...
3 Ways to Optimize Your Paid Media Campaigns
It can be easy to want to sit back and relax after launching your paid media campaigns. You’ve put in all the hard work of designing creative and writing copy, setting bids and nailing your targeting – it can feel like a break is well overdue. This is one of...
Campaign Manager vs Analytics 360
Okay, so you've heard of Google Analytics 360 and Campaign Manager. But what do they actually do? As a Google Marketing Platform Sales Partner, we can help navigate these muddy waters. We sat down with our cross-channel expert James and analytics whizz Paul to discuss the benefits of both, and...