Takeaways: Digital Marketing in 2022 – Industry Trends To Watch For
These trends were discussed as part of our December webinar, which you can watch on-demand here. Every year, there are more and more developments in marketing and technology. Now more than ever, we ar...
Amazon Marketplaces: Three Industry Challenges
As we head into 2022, and as I have recently moved into a new role as SVP here at Molzi by Brainlabs, I wanted to reflect on three industry challenges that seem to be evergreen. I could have, of cours...
Brainlabs acquires social ad creative studio Consumer Acquisition
Brainlabs has acquired global social advertising agency and creative studio, Consumer Acquisition. It’s our fourth acquisition this year and our second in North America as we continue to expand our ca...
Black Friday 2021: why the first ever drop in sales doesn’t tell the whole story
What happened? 2021 was an anomaly in more ways than one, but this Black Friday was particularly remarkable: it represented the first year on record that saw a decrease in online revenue YoY, with e-c...
AI and Social Commerce: Digital Marketing Trends to Watch For in 2022
“Unprecedented” has become a clichéd term to describe the past two years, but that doesn’t diminish its accuracy. The global pandemic upended patterns, accelerated adoption of emerging consumer behavi...
Improving your creativity within CRO – why conflict, collaboration and your environment is key
Creativity. The notion that some of us have it and some of us don’t is widely misunderstood. Just because you can’t draw doesn’t mean that you’re not creative. For starters, there are tactics to acti...
Stephen Allan Joins Brainlabs as full-time Executive Chairman
In a stunning coup for Brainlabs, ex-MediaCom Chairman & CEO Steve Allan has returned to the media landscape which he has helped to define over 38 years. He joins us as Executive Chairman in a fu...
Success on social this holiday season: Data-led recommendations to win at Facebook and beyond.
Two elements, supply and demand, determine CPM and CPA on Facebook. At Brainlabs we've completed an extensive analysis of the UK and US market for multiple verticals and, in particular, retail and co...
Brainlabs acquires international Amazon agency Molzi
That’s right, today we’re pleased to announce our latest addition to the Brainlabs team, the full-service Amazon specialist, Molzi. The move is our third acquisition this year! Our industry-leadin...