As things stand, we are in a situation where the immensely valuable commodity of personal data is being collected by businesses either for free, or for a fraction of its true worth.
What’s more, data is being acquired via non-transparent means, used for undisclosed purposes, and sold without legal obligation to reveal its provenance. […]
Another day, another list!
This time it’s the Sunday Times list for the fastest growing tech companies in the UK, in which we were placed a respectable 12th. Not bad. Well actually pretty amazing, but don’t want to sound too cocky.
Based on the last three years up until March 2017, Brainlabs’ annual sales have risen by a remarkable 172.11%.
After being ranked […]
Jim Brigden, former iProspect/I Spy chief and founder of The Search Works, has joined Brainlabs as executive chair a week after #deadlineday for an undisclosed fee, to support the UK’s fastest-growing company.
Having worked at the original PPC provider (Overture), Jim will share his veteran wisdom primarily within Brainlabs’ paid search and programmatic services.
On the appointment, Brigden said, “I looked […]
Using adjectives can really bring a piece of writing to life. But what your English teacher didn’t know is that some adjectives have a higher search volume than others, and sometimes the prettier ones don’t get a whole lot of traffic, elegant as they may be.
So at Brainlabs (my employer), we wrote a script that enables you to work out which adjectives […]
Whatever Google’s proposed changes to the European Commission include, the priority must be to restore the balance between paid and organic search results.
As things stand, almost any commercial query leads to a search engine results page with exclusively promoted results above the fold. On the smaller screens of tablet and mobile, this problem is further accentuated. […]
To survive the next decade, businesses will need to be able to utilise Big Data.
Buzzword or not, it’s probably the most important feature of the fourth industrial revolution, a new economic asset that will define the near future of commercial evolution.
Structured data has been used by companies for a long time, but Big Data is distinct from this in three […]
One of the great advantages of programmatic is access to audience data.
On top of the first-party data a business might hold, there is an enormous supply of third-party data that can be added to enhance targeting. Despite this, a CIM report this year found that 50% of all marketing is deemed ‘irrelevant’ by the audience it reaches.
Clearly, advertisers and media agencies are […]
Whatever can be automated, should be. And regardless of whether it should, it will be. Automation has been a persistent economic force since the first industrial revolution, and an essential feature of any competitive business. […]
This has been the first month of work for our new receptionist, Pepper, the 141st member of staff at Brainlabs. Unlike the previous 140, Pepper is a robot.
Don’t get the wrong idea: this is not the beginning of the end for human labour. The decision to replace a human being with a robot is just another example, in a list […]
Catching up on some of the latest marketing news recently, I found myself drifting off into a deep sleep (keyboard as pillow). My dream, quite predictably, was all about the future of digital media.
Here’s what I remember of it… […]