COVID-19: digital marketing insights and strategies for the ‘new normal’
As the COVID-19 pandemic continues, industries across the board are having to reinvent themselves to cope with the changing consumer landscape – and many in unexpected ways. Understandably, many are reassessing their digital marketing strategy and budgets in light of the uncertain economic situation. Where possible, brands that are able...
This week’s most useful reading material for digital marketers (Week of 30/03/2020)
Last week we shared our first list of coronavirus resources for digital marketers. We want to arm you with the most helpful information on the internet as the situation develops. Whether it’s data and insights, industry opinion, or strategy suggestions to overcome performance struggles, we’ll be compiling and publishing this...
This week’s most useful reading material for digital marketers (Week of 23/03/2020)
Brainlabbers have been gathering and sharing resources useful for digital marketers during the COVID-19 outbreak, and we wanted to share them with the wider community. We will be posting a new curated list of the most helpful information on the internet every week to keep arming you with information...
Introduction to Google Ads Scripts
Using Google Ads scripts is essential to anyone looking to automate any of the more repetitive parts of account management. Here at Brainlabs, we can’t get enough of scripts. We use them all the time, from something as simple as sending an hourly spend email to much more complex bid...
Brainlabs and Hanapin to combine forces in heroic new dawn
We're ecstatic to announce that we're joining forces with Hanapin Marketing LLC, an award-winning agency specializing in paid search, paid social, programmatic, and CRO. We're combining our superpowers into the Brainlabs group in a step towards our vision of the agency model of the future: no silos, no departments, just...
Brainlabs gains bonus SEO brainpower with the addition of Distilled
We're over the moon to announce that Distilled, the expert SEO agency, will be merging into Brainlabs. Our clients have been asking for SEO services from us for many years, and we're delighted to finally be able to meet their demands. This is our first step towards realizing our vision...
Women in Digital: Breaking Barriers
Organisations cannot thrive if everyone thinks and behaves in the same way – diversity fuels innovation. But breaking down systematic sexism, especially in male-dominated industries such as tech, requires concerted and continuous effort. Studies have estimated that employing and promoting more women could boost some countries’ economy by an...
Bidding strategies comparison just got cross-channel with this Search Ads 360 script
This script makes comparing bidding strategies quick and easy: and even better, it’s cross-channel! Last year, we published a script to help you compare and monitor performance of manual, automatic and Smart Bidding strategies and take a bit of the stress out of choosing the right strategy for you. Here's a...
Search Ads 360: A script for easy Google Sheets reports
Getting reports for your campaigns in the Search Ads 360 platform is a bit of a hassle, so here's a script that makes it much easier to pull reports into Google spreadsheets. All you need to do is complete the credentials setup in Google Cloud Console, and fill in...