Notes from the Field

As Meta takes on more of the creative process, advertisers face a question that goes beyond campaign performance.

How to get your paid media ready for Black Friday, from early buying and creative refreshes to measuring what your ads really drove.

What Muse could mean for marketing channels and how brands can prepare.

How B2B marketers can influence buyers before sales, reach the whole buying group and turn intent into pipeline.

Three lessons from Advertising Week NY, each with a challenge for marketers.

Discover how to turn creative performance insights into better production decisions, from identifying what makes an ad work to knowing what to brief, test and scale next.

What we learned testing Clarity on our own site, from interpreting AI activity to uncovering gaps in visibility and friction in real user journeys.

What a day at Runneth by Motion's Chief Marketer event revealed about integrated media, AI and the growing value of creative judgment.

Our 2026 guide covers the nine checks you need to keep your AI Max launch on-brand, before, during, and after it goes live.

Learn what CM360 unlocks beyond DV360, from deduplicated conversions to smarter budget decisions.

Is your MMM giving performance channels credit that brand earned? Here’s how Google’s Full-Funnel MMM traces the path from brand activity to sale.

Meta Agency Summit made one thing clear: as automation takes over more of the work, the advertiser's job is changing. Here's what we learnt.