Creatively Customising your Consumer’s Programmatic Journey
Often, the secret to campaign success is planning and executing a full-funnel strategy - knowing who your audience is, when to reach them, and how. Creative plays an important role in your strategy, a...
More Automation, More Insights: Google Marketing Live 2022
Google Marketing Live is an incredibly exciting event, especially as it heads into its ninth year and returns to an in-person format. It’s an opportunity to connect with fellow marketers, a chance...
How to deal with chargebacks and shortages on Amazon?
The key to maintaining profitability on Amazon is to drive efficiencies in your supply chain and finances. While you may have a strong grasp on your negotiated terms and costs, unexpected fees in ...
Brainlabs acquires data services experts Nabler
Our latest acquisition sees us bolster our Data Science, Data Engineering, CRO & Digital Analytics functions and increase our presence in APAC. Nabler's Bangalore headquarters represents our’ ...
SEOpinions Q2 2022 | Brainlabs’ POV on SEO
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and ...
Working with your marketing team or agency: 5 golden rules for campaign success
Managing, planning, and executing campaigns is a team sport - it needs input from each player and the coach. In this post, I’m going to share my key tips for refining the way you work with your mark...
4 Practical SEO impacts of Google’s machine learning advances
We know that Google has long been an incredible leader in the field of artificial intelligence and machine learning. There are a lot of innovations that they’ve been responsible for that have caused a...
Brainlabs acquires leading influencer marketing agency Fanbytes
Brainlabs has acquired influencer marketing agency Fanbytes, strengthening our portfolio to deliver a full range of performance channels for clients. With expertise in platforms including TikTok, ...
How data-driven prediction is changing the face of remarketing
The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision. And yet, accordi...