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How to integrate online and offline for the best overall result

Digital marketers are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home — still has a major role to play in today’s campaigns. After all, even though digital is growing massively, global online spend isn’t projected to catch up with offline until 2020. […]

Find anomalies in your campaign spending with this Google Ads script

Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns underspending, let alone overspending, but even pay-per-click (PPC) superheroes aren’t entirely infallible. If a change or issue pops up, it’s best to be warned about it sooner rather than later! […]

Here’s why you should crowdsource your programmatic creatives

It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2% in the US after people began posting images of personalized Coke […]

European Businesses Need to Adapt to Millennial Employees

It’s not particularly important where you place the boundaries between generation X, millennials and the emerging generation Z. What’s important is recognizing the cultural differences between these generations; and, if you’re an employer, adapting to these differences. […]

How to test your programmatic creatives like a pro

According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And yet, creative messaging seems to be an afterthought next to ad placement and targeting.

I get it. Making the perfect creative requires some patience. But if you have the budget for it, testing programmatic display creatives is worth your time. […]

European Businesses Need to Embrace Automation Before It’s Too Late

Don’t get me wrong — I’m not trying to replace humans with robots. What I am interested in, however, is economic growth. Yes, it’s true that automation will increasingly be used as a substitute for human labor. However, automation is also paving the way to a scientific, economic and social evolution the likes of which we’ve never seen, with consequences […]

Here’s how to use custom intent audiences in your GDN campaigns

Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising.

Custom intent allows you to expand outside of predefined audience categories, identifying new prospects that are likely to be in the market for your product or service. […]