An interview with Brainlabs’ Diversity & Inclusion Director: Leyla Omar
First things first: what do you get up to outside of work? Many would describe me as a hobbyist: a keen netballer, baker, cartoonist and newbie roller skater. I’m currently based in north London, ...
How to Use Responsive Search Ads to Improve Your PPC ROI
In the world of pay-per-click advertising, maximizing return on investment is the name of the game. While that’s technically true of everything in business, it’s especially important in PPC, as you c...
7 Easy Google Analytics Reports to Improve Conversions
How to level up your basic GA reports and diminish wasted spend Before we can ascertain why certain things are (or, more poignantly, aren’t) happening on a website, we have to be able to interpret...
The Ultimate Guide To Identifying Bad Backlinks (With Examples)
Today we’ll be walking through real examples of unnatural links to help you clearly identify when a link should be disavowed. This article is a follow-on from my last post (‘Playing Detective: How To...
Should brands use TikTok or steer clear of the sinking ship?
Is advertising on TikTok a great move for brand exposure or a waste of investment? This article will help you decide to TikTok, or to Tik-Not.
Rank better in Google: a step-by-step guide
As SEOs, we’re often asked the question: how do I improve rankings for these keywords? The best ways to perform better in organic search are: Make sure the site is actually relevant for the key...
CRO & SEO: better together
Personally, I have always been an advocate of cross-channel work, mainly from a learning standpoint: challenging myself to think outside my comfort zone and learning from people who are smarter than ...
How to use XPath: a beginner SEO’s guide
XPath is one of those things I learned out of pure, unabashed hatred for data entry. There are few things more boring than clicking through a spreadsheet full of URLs in column A just to copy and pas...
How retail businesses can capitalize on the COVID-19 boost in online sales
The retail landscape has been completely transformed by the impact of COVID-19, and changing lockdown restrictions continue to influence shopping behaviour internationally. With store closures, socia...