The battle is definitely on. Amazon is investing in advertising, and Google is investing in retail.
But it will take a long time before either truly competes in their respective fields: Amazon will still dominate e-commerce, and Google will dominate retail search for several years yet. […]
Trying to use blockchain to solve programmatic media is excessive use of technology, argues the chief executive and founder of Brainlabs.
What’s the best way to fix the programmatic transparency problem? According to the latest thinking, it’s to use blockchain. In other words, throw even more technology at a problem that is caused in the first place by an excessive use […]
I feel like we’ve been talking about mobile search ads since the beginning of search itself. And yet it still seems as though many advertisers don’t know how to get it right, leading to large quantities of wasted spend and missed conversions.
PPC superhero to the rescue! […]
Programmatic is not just for conversions; it’s also a valuable part of your branding strategy.
Historically, brand awareness strategies have been above-the-line advertising activities: TV, radio, print. These have a wide reach and so are great for upper-funnel marketing strategies.
Thanks to its highly effective targeting possibilities, programmatic advertising has fallen into the below-the-line category — it’s seen as a conversion driver.
Within […]
Next time you head to a meeting in London, you might be greeted by a robot rather than a human.
Just walk into the Old Street offices of media agency Brainlabs today and Pepper, London’s first robot receptionist, will be there at the front door. The company’s new receptionist has been in ‘employment’ since July last year, performing basic reception tasks […]
Google and Facebook need more regulation, but the focus should be on user protection rather than market competition. And the people behind the regulation need to have a far better knowledge of how digital advertising works.
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How can we tackle the gender pay gap problem? Our Head of People Operations told the BBC & Channel 5 our current approach.
What she told Channel 5 and the BBC was that gender pay is important, but the focus is in the wrong place. Unequal pay is a symptom of the problem, not the cause. The real issue is unconscious […]
I don’t envy CMOs.
Their job is to be adaptive to an environment of continual change, to differentiate between what’s useful and what’s just a fad, and, most of all, to be generalists in an increasingly complex industry. […]
GLOBAL: Facebook’s ongoing problems around data and privacy have added another complication for social marketers adjusting to the platform’s recent moves to shift the balance of users’ news feed posts away from advertisers and publishers back towards friends and family. […]
Contributor Daniel Gilbert is definitely not a fan of Google’s Dynamic Search Ads. He shares why he feels the ad program doesn’t hold a candle to human-powered account management.
So, machine learning in AdWords is great and definitely the future. But Dynamic Search Ads? Not so much, in my opinion.
In this column, I would like to talk about Dynamic Search Ads […]