Brainlabs’ work with consumer champion Which? features in Campaign
One of Brainlabs’ longest standing clients, British consumer champion Which?, has undergone a major brand refresh to underline its relevance and promote the trustworthy actionable advice it offers to people.
Which? has played a big part in Brainlabs’ journey as one of the first brands to sign as a client for the agency in 2013.10 years later, Brainlabs is proud to be a part of this pivotal campaign as Which? aims to build a new era of trust with customers.
Brainlabs Global CEO, Dan Gilbert said: “We are so proud to be part of the team behind this project. It is pretty special for me personally as Which? was one of the first clients we partnered with nearly ten years ago. We have grown together alongside a media industry that has evolved beyond recognition, and it’s been a mega journey. This project makes me proud of what we’ve achieved together so far but more than that, excited about what the future looks like, with a brand like Which? That exhibits a customer-first mindset like no other”
Brainlabs also secured broadcaster Laura Whitmore, who previously hosted Love Island on ITV as well as her own BBC Radio 2 show, to amplify some of the activations. A range of other influencers will work to further amplify the campaign across the U.K. over the course of the six-week period too with a Home of Answers day also being planned for Manchester.
Read the full article in AdWeek: https://www.adweek.com/brand-marketing/british-consumer-which-enters-a-new-era-of-building-trust/