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AI and Social Commerce: Digital Marketing Trends to Watch For in 2022

Jeremy Hull2021-12-07T16:30:54+00:00

“Unprecedented” has become a clichéd term to describe the past two years, but that doesn’t diminish its accuracy. The global pandemic upended patterns, accelerated adoption of emerging consumer behavi...

December 3, 2021By Jeremy HullFuture of Digital, Paid MediaRead more...

Ecommerce during the COVID-19 pandemic: How to turn challenges into online growth opportunities

Lucy Clifton2021-03-04T17:57:52+00:00

The COVID-19 pandemic has caused knock-on effects on almost every aspect of our lives. The retail industry is no exception: 2020 has seen a 26% increase in online fashion sales as a result of consume...

March 4, 2021By Lucy CliftonMarketing Strategy, Paid Mediacoronavirus, covid-19, ecommerceRead more...

The secret to an effective client call: The Agenda

Kristine Hyman2021-02-17T16:42:45+00:00

We all know that client calls are an important way to convey to the client what you have been working on, the status of their account, and to gain clarity on special projects. How those calls play ou...

February 17, 2021By Kristine HymanPaid Mediaclient relationsRead more...
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Google Ads is phasing out Gmail ads – are Discovery ads the answer?

Thomas Hampson2021-01-29T14:03:37+00:00

Marketers are all too familiar with Google’s ever-changing product updates; if you mention the word “core update” to an SEO, make sure there isn’t anything breakable near them. On the PPC side, the l...

January 29, 2021By Thomas HampsonPaid Mediagoogle adsRead more...

Your ultimate guide to lead generation using paid media

Adelina Karpenkova2021-01-13T16:48:58+00:00

What’s the point in growing website traffic organically or even paying for it when your visitors bounce after browsing it for a few minutes? They might even think of buying something from you, but th...

January 13, 2021By Adelina KarpenkovaPaid Media, Paid Sociallead generationRead more...

Making Gen Z listen: how to tailor your advertising to specific age groups

Amber Dawson2020-12-03T11:11:42+00:00

The focus on online continues to grow. With parts of the world dipping in and out of lockdown and Christmas fast approaching, online shopping is a constant which users can rely on. In fact, U.S. holi...

December 3, 2020By Amber DawsonMarketing Strategy, Paid MediaRead more...

Should brands use TikTok or steer clear of the sinking ship?

Danielle Strouther2020-10-01T09:57:03+01:00

Is advertising on TikTok a great move for brand exposure or a waste of investment? This article will help you decide to TikTok, or to Tik-Not.

September 25, 2020By Danielle StroutherPaid Media, Paid SocialRead more...
driving online retail growth

How retail businesses can capitalize on the COVID-19 boost in online sales

Lucy Clifton2020-09-09T10:51:59+01:00

The retail landscape has been completely transformed by the impact of COVID-19, and changing lockdown restrictions continue to influence shopping behaviour internationally. With store closures, socia...

September 9, 2020By Lucy CliftonMarketing Strategy, Paid Mediacoronavirus, covid-19, retailRead more...

How to use growth models to set realistic PPC goals

Taimur Abdaal2020-08-19T17:39:43+01:00

Let's suppose you're leading a project for a new online retailer. They've tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: ...

August 19, 2020By Taimur AbdaalPaid Media, Paid SearchRead more...
Twitter first steps

Advertising on Twitter: How to use ad formats for a winning strategy

Steph Jimenez2020-08-19T10:20:47+01:00

It’s no secret that different types of ads on different platforms produce, well, different kinds of results. Ad formats have their own end goals in mind, and platforms have varying “personalities” th...

August 13, 2020By Steph JimenezPaid Media, Paid SocialtwitterRead more...
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