Should brands use TikTok or steer clear of the sinking ship?
Is advertising on TikTok a great move for brand exposure or a waste of investment? This article will help you decide to TikTok, or to Tik-Not.
How retail businesses can capitalize on the COVID-19 boost in online sales
The retail landscape has been completely transformed by the impact of COVID-19, and changing lockdown restrictions continue to influence shopping behaviour internationally. With store closures, socia...
How to use growth models to set realistic PPC goals
Let's suppose you're leading a project for a new online retailer. They've tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: ...
Advertising on Twitter: How to use ad formats for a winning strategy
It’s no secret that different types of ads on different platforms produce, well, different kinds of results. Ad formats have their own end goals in mind, and platforms have varying “personalities” th...
Everything advertisers need to know about Snapchat in 2020
In a world that is rapidly changing, wherein smart advertisers are those who can adapt the most to meet the changing needs of consumers, Snap is really shaking up its offering for advertisers and con...
An intro to Spotify Ad Studio: from set-up to moment-based targeting
Spotify’s uniqueness for advertisers lies in two things: Making it as easy as possible for advertisers to get started with audio adsIts streaming intelligence that reveals users’ moods, mome...
How to use Spark AR to create Instagram and Facebook filters: a tutorial for beginners
What is Spark AR? Spark AR is a free-to-use platform produced by Facebook that enables users to create interactive augmented reality experiences, i.e. filters, for Facebook and Instagram. A...
Introduction to Google Ads Scripts
Using Google Ads scripts is essential to anyone looking to automate any of the more repetitive parts of account management. Here at Brainlabs, we can’t get enough of scripts. We use them all the t...
3 ways to optimize your paid media campaigns
It can be easy to want to sit back and relax after launching your paid media campaigns. You’ve put in all the hard work of designing creative and writing copy, setting bids and nailing your targeting...
Programmatic display: an introduction to Display and Video 360
According to Google, internet users spend 4% of their time on the web on search. Display ads help you reach users in the 96% of the time spent outside of search engines, across websites, mobile devic...