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Your ultimate guide to lead generation using paid media

Adelina Karpenkova2021-01-13T16:48:58+00:00

What’s the point in growing website traffic organically or even paying for it when your visitors bounce after browsing it for a few minutes? They might even think of buying something from you, but th...

January 13, 2021By Adelina KarpenkovaPaid Media, Paid Sociallead generationRead more...

Making Gen Z listen: how to tailor your advertising to specific age groups

Amber Dawson2020-12-03T11:11:42+00:00

The focus on online continues to grow. With parts of the world dipping in and out of lockdown and Christmas fast approaching, online shopping is a constant which users can rely on. In fact, U.S. holi...

December 3, 2020By Amber DawsonMarketing Strategy, Paid MediaRead more...

Should brands use TikTok or steer clear of the sinking ship?

Danielle Strouther2020-10-01T09:57:03+01:00

Is advertising on TikTok a great move for brand exposure or a waste of investment? This article will help you decide to TikTok, or to Tik-Not.

September 25, 2020By Danielle StroutherPaid Media, Paid SocialRead more...
driving online retail growth

How retail businesses can capitalize on the COVID-19 boost in online sales

Lucy Clifton2020-09-09T10:51:59+01:00

The retail landscape has been completely transformed by the impact of COVID-19, and changing lockdown restrictions continue to influence shopping behaviour internationally. With store closures, socia...

September 9, 2020By Lucy CliftonMarketing Strategy, Paid Mediacoronavirus, covid-19, retailRead more...

How to use growth models to set realistic PPC goals

Taimur Abdaal2020-08-19T17:39:43+01:00

Let's suppose you're leading a project for a new online retailer. They've tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: ...

August 19, 2020By Taimur AbdaalPaid Media, Paid SearchRead more...
Twitter first steps

Advertising on Twitter: How to use ad formats for a winning strategy

Steph Jimenez2020-08-19T10:20:47+01:00

It’s no secret that different types of ads on different platforms produce, well, different kinds of results. Ad formats have their own end goals in mind, and platforms have varying “personalities” th...

August 13, 2020By Steph JimenezPaid Media, Paid SocialtwitterRead more...

Everything advertisers need to know about Snapchat in 2020

Caitlin Breheny2020-07-06T17:19:37+01:00

In a world that is rapidly changing, wherein smart advertisers are those who can adapt the most to meet the changing needs of consumers, Snap is really shaking up its offering for advertisers and con...

July 3, 2020By Caitlin BrehenyPaid Media, Paid SocialsnapchatRead more...

An intro to Spotify Ad Studio: from set-up to moment-based targeting

Jesse Coleman2020-07-08T12:19:50+01:00

Spotify’s uniqueness for advertisers lies in two things:  Making it as easy as possible for advertisers to get started with audio adsIts streaming intelligence that reveals users’ moods, mome...

June 30, 2020By Jesse ColemanPaid Media, ProgrammaticspotifyRead more...

How to use Spark AR to create Instagram and Facebook filters: a tutorial for beginners

Leo Balkwill2020-05-06T12:42:39+01:00

What is Spark AR? Spark AR is a free-to-use platform produced by Facebook that enables users to create interactive augmented reality experiences, i.e. filters, for Facebook and Instagram. A...

April 23, 2020By Leo BalkwillPaid Media, Paid Socialfacebook, instagramRead more...
Google Ads Scripts Image

Introduction to Google Ads Scripts

Tamsin Mehew2020-05-06T12:40:10+01:00

Using Google Ads scripts is essential to anyone looking to automate any of the more repetitive parts of account management. Here at Brainlabs, we can’t get enough of scripts. We use them all the t...

February 18, 2020By Tamsin MehewPaid Media, Technologygoogle adsRead more...
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