CRO & SEO: better together
Personally, I have always been an advocate of cross-channel work, mainly from a learning standpoint: challenging myself to think outside my comfort zone and learning from people who are smarter than ...
How to use XPath: a beginner SEO’s guide
XPath is one of those things I learned out of pure, unabashed hatred for data entry. There are few things more boring than clicking through a spreadsheet full of URLs in column A just to copy and pas...
How retail businesses can capitalize on the COVID-19 boost in online sales
The retail landscape has been completely transformed by the impact of COVID-19, and changing lockdown restrictions continue to influence shopping behaviour internationally. With store closures, socia...
How to get employee onboarding right in a remote working world
Onboarding is a pretty straightforward task. Sort out the paperwork, set up some introductions, hand over a laptop, and you're good to go, right? Think again. The importance of onboarding is...
The epidemic of multitasking and technology addiction: are they always bad?
At first glance, multitasking seems like an excellent approach to getting a lot of things done at once. However, studies have shown that human brains are not designed to handle multiple tasks at the ...
How to use growth models to set realistic PPC goals
Let's suppose you're leading a project for a new online retailer. They've tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: ...
Advertising on Twitter: How to use ad formats for a winning strategy
It’s no secret that different types of ads on different platforms produce, well, different kinds of results. Ad formats have their own end goals in mind, and platforms have varying “personalities” th...
What is Evergreen Content?
Evergreen content. You’ve probably heard the term buzzing around digital marketing and content circles, but what is evergreen content and how do you create it? Below we’ll answer these questions a...
Organic traffic down YoY? It’s not what you think…
If your organic traffic has been going down for the last 18 months, there’s lots of possible reasons. But a big one you’re probably missing is ITP 2.1.
