Future of Marketing: First-party data
Google has announced a further extension to the collapse of third-party cookies - making them obsolete in 2024. Although there’s another 12 months preparation time for the exclusive use of first-part...
SEOpinions Q3 2022 – TikTok SEO, E-A-T, and GA4
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly guide by Brainlabs to cut through the cruft, inform you of important SEO updates, and pr...
Luis Echevarria appointed to lead Brainlabs Mexico business expansion
We’re incredibly excited that Luis Echevarria has joined us at Brainlabs, to lead our Business expansion across Mexico. Based in Mexico City, Luis will organically expand the relationship with our cu...
Creatively Customising your Consumer’s Programmatic Journey
Often, the secret to campaign success is planning and executing a full-funnel strategy - knowing who your audience is, when to reach them, and how. Creative plays an important role in your strategy, a...
More Automation, More Insights: Google Marketing Live 2022
Google Marketing Live is an incredibly exciting event, especially as it heads into its ninth year and returns to an in-person format. It’s an opportunity to connect with fellow marketers, a chance...
How to deal with chargebacks and shortages on Amazon?
The key to maintaining profitability on Amazon is to drive efficiencies in your supply chain and finances. While you may have a strong grasp on your negotiated terms and costs, unexpected fees in ...
Brainlabs acquires data services experts Nabler
Our latest acquisition sees us bolster our Data Science, Data Engineering, CRO & Digital Analytics functions and increase our presence in APAC. Nabler's Bangalore headquarters represents our’ ...
SEOpinions Q2 2022 | Brainlabs’ POV on SEO
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and ...
Working with your marketing team or agency: 5 golden rules for campaign success
Managing, planning, and executing campaigns is a team sport - it needs input from each player and the coach. In this post, I’m going to share my key tips for refining the way you work with your mark...