Don’t sleep on the gaming industry boom (even if you’re not in the industry)
The gaming industry is thriving, with the global market set to hit $213.3 billion(!) by 2027. So, what makes it so successful? One thing that stands out is its diverse global audience of 3.75 billion gamers. The gaming community is tight...
How the DOJ’s Chrome divestiture proposal could reshape advertising
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How to stand out on socials this holiday season
Peak season is officially here. With Black Friday and Christmas around the corner, consumers are being bombarded with ads, deals, and promotions. Of course, holiday marketing strategies have been planned for months now, but that doesn’t mea...
Stop doing things
Do this. Stop that. In a world where there are so many new things to do and to consider, it is absolutely crucial to transform what we do. In order to do new things, well people need to know what they should stop doing. If you ha...
Brainlabs Wins Best Use of Data & Insights at the 2024 Global Performance Marketing Awards
At Brainlabs, data and insights are our backbone - they fuel our strategies and allow us to build high-performance campaigns that overdeliver on targets and expectations. So, we’re honoured that Brainlabs has won the Best Use of Data & Insights ...
A new start…
On my new journey to work, I keep seeing an ad for a drink that proclaims “don’t act your age; defy it”. I wonder if it is aimed at me, (though it might be that I am not in the desired target market). I am certainly not defying my age. I am re...
How to do multi-channel marketing (hint: it’s not just two platforms)
In 2024, how should brands be engaging with their audience? The days of simply posting on one (or even two) platforms are long gone. To cut through the noise, reach new customers, and maximize ROI, brands must create high-performance strategies o...
Brainlabs named 2024 Google Agency Excellence winner for Creative Coverage in EMEA
We’re delighted to share the news that Brainlabs has been named the 2024 Google Agency Excellence Awards winner for Creative Coverage in EMEA. This award recognises our use of video assets and campaigns to reach target audiences in the moments t...
Strategic Insights for All Brands to Win in the Gaming World
How do you keep up with the ever changing state of the gaming industry? Our team of experts have put together this Gaming Trends & Insights Report to answer this question and more. Download our insights to learn more on: What has happ...