How to build a YouTube SEO strategy
Fundamentally our job as SEOs is to match organic search intent wherever it may be, whether that be on Google, Bing, Yandex, or across different types of search engines such as App Stores. The same a...
How to create a site speed report on Data Studio based on Chrome User Experience
Site speed audits have always been great at telling my clients how fast their site is performing. But they also need to know whether their efforts to improve it are paying off. I discovered that by u...
How to audit a site for structured data & search feature opportunities
Structured data in SEO – often used synonymously with Schema – is a way to mark up a webpage’s HTML to make its content more readable to search engine crawlers like Google, aiding crawlers’ understan...
The ultimate guide to identifying bad backlinks (with examples)
Today we’ll be walking through real examples of unnatural links to help you clearly identify when a link should be disavowed. This article is a follow-on from my last post (‘Playing Detective: How To...
Rank better in Google: a step-by-step guide
As SEOs, we’re often asked the question: how do I improve rankings for these keywords? The best ways to perform better in organic search are: Make sure the site is actually relevant for the key...
CRO & SEO: better together
Personally, I have always been an advocate of cross-channel work, mainly from a learning standpoint: challenging myself to think outside my comfort zone and learning from people who are smarter than ...
How to use XPath: a beginner SEO’s guide
XPath is one of those things I learned out of pure, unabashed hatred for data entry. There are few things more boring than clicking through a spreadsheet full of URLs in column A just to copy and pas...
What is evergreen content?
Evergreen content. You’ve probably heard the term buzzing around digital marketing and content circles, but what is evergreen content and how do you create it? Below we’ll answer these questions a...
Organic traffic down YoY? It’s not what you think…
If your organic traffic has been going down for the last 18 months, there’s lots of possible reasons. But a big one you’re probably missing is ITP 2.1.
Tips for effective SEO project management
Project management and SEO, what do they have to do with each other? Isn’t SEO just about some geeky technical magic that will get your site more traffic? SEO is a relatively young field, wh...