SEOpinions Q3 2022 – TikTok SEO, E-A-T, and GA4
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly guide by Brainlabs to cut through the cruft, inform you of important SEO updates, and pr...
SEOpinions Q2 2022 | Brainlabs’ POV on SEO
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and ...
4 Practical SEO impacts of Google’s machine learning advances
We know that Google has long been an incredible leader in the field of artificial intelligence and machine learning. There are a lot of innovations that they’ve been responsible for that have caused a...
Auditing for Success in SEO: Find Your Website’s Next Great Opportunity
As businesses are investing more in SEO, the expectation to see results is increasing. A recent survey from Search Engine Journal shows that 22% of clients want to see traffic increase as a result of...
How to produce high quality written content
If you own a website, you’ll undoubtedly have been told multiple times how important it is to write “high quality content”. In SEO terms, this goes hand in hand with the concept of E-A-T (Expertise, ...
How can you remove a URL from Google’s search results?
There are a number of cases where you may not want pages appearing in the SERPS, and this blog post discusses the different ways we can do this. The main ways to keep a page out of the search results...
How to build a YouTube SEO strategy
Fundamentally our job as SEOs is to match organic search intent wherever it may be, whether that be on Google, Bing, Yandex, or across different types of search engines such as App Stores. The same a...
How to create a site speed report on Data Studio based on Chrome User Experience
Site speed audits have always been great at telling my clients how fast their site is performing. But they also need to know whether their efforts to improve it are paying off. I discovered that by u...
How to audit a site for structured data & search feature opportunities
Structured data in SEO – often used synonymously with Schema – is a way to mark up a webpage’s HTML to make its content more readable to search engine crawlers like Google, aiding crawlers’ understan...
The ultimate guide to identifying bad backlinks (with examples)
Today we’ll be walking through real examples of unnatural links to help you clearly identify when a link should be disavowed. This article is a follow-on from my last post (‘Playing Detective: How To...