October is Black History Month, and every year we see brands scrambling to create content that champions black culture. But, are they going about it in the right way? So many brands churn out content that ends up looking exactly like the rest...
Brat summer is officially over. But as we retire our strappy white tops and clean off the smudged eyeliner, it’s time to get into gear for the next big thing. There’s no escaping it. Peak season for marketers is officially upon us - Hallowe...
In 2024, most brands have solid relationships with their audience (and if you don’t, what have you been doing?!). Over the past few years, brands have been finding and developing these online communities. While building them is crucial to s...
Always on… What does this even mean? Well, think about the last time you bought something online. What influenced you to make that purchase? You may have seen a creator promoting the product, researched the reviews, or maybe bought fr...
Dragon’s Den star Steven Bartlett had a slap on the wrist last month after featuring in adverts for health brands Huel and Zoe. Seemingly harmless, but the entrepreneur didn’t disclose that he’s an investor in both products. As is becoming more freq...
Influencer marketing used to only work in a certain way. Creators would be part of a specific vertical and advertise products in that vertical to their followers. What is a vertical? A "vertical" in the influencer world is essentially a nic...
Summer 2024 has been the summer of sport. Yep, football, tennis, cricket, and many more have taken over our screens. And, one of the most highly-anticipated events of the year has come to a close. Of course, we’re talking about the Paris Ol...
Social brand persona is the most pivotal part of your social media marketing. Period. This is especially the case on TikTok. And in 2024 as audiences are still moving away from flawless, curated feeds, viewers are looking for distinct, completely...
Affiliate marketing has been around for a while now (the Amazon affiliate program began in 1996!). What started as product links crammed into articles has evolved into lucrative careers for bloggers and influencers and an effective marketing strateg...
How do you succeed in influencer marketing in 2024? Brands must be ultra fast, fluid, and instinctive. They must think on their feet and react to changing social media platforms and shifting consumer behaviors. Sometimes “strategy”...
