BeReal, the self-proclaimed "anti-Instagram" has made its first move with brands and celebs. The big question - will it be worth the investment for brands? Growth Director for Brainlabs Influencer in the UK Helen Clow, spoke to Jack Benjamin a...
Brainlabs has announced its acquisition of Sparro, the largest independent digital media agency in Australia, expanding our footprint in APAC and continuing our mission to become the world’s largest independent media agency. Social-first content and...
Launching this year, the tech giant’s artificial-intelligence-powered search engine - Search Generative Experience - is Google’s biggest change in Search in 20 years and presents a massive opportunity for prepared marketers to gain a competitive adv...
From keynote speeches, to booth buzz and partner innovations in the advertising space, Brainlabbers Jeremy Hull and Naomi Litowitz have wrapped up the standout themes from this year's CES conference that are set to make waves beyond mainstream indus...
Earlier this week, our SVP of Strategy & Planning, NAMER Naomi Wohl Litowitz joined The Female Quotient at CES 2024 for a candid discussion on the importance of direct female-to-female feedback as the cornerstone for women's professional growth...
Google is disabling cookies for 1% of Chrome users today, migrating them into the Google Privacy Sandbox - their new privacy friendly approach to targeting and measurement. This marks the initial step toward the much-anticipated 'cookieless future,'...
At Brainlabs, we don't just follow trends, we pioneer them. Our mission here is to look beyond the big trends everyone is talking about, as we aim to dive deeper on the subtle currents beneath the surface - the 'trends-to-be' that have yet t...
Amazon has announced its plans to introduce advertising next year across its Prime Video platform, supported by IPG Mediabrands. Brainlabs' Managing Partner, Carla Henderson, spoke to Adweek's Stephen Lepitak about the upcoming launch of ads on A...
Many marketers and brands exploring Google's AI-driven advertising solution, Performance Max, are still in the dark about its workings, with those experimenting reporting unexpected outcomes. Our Chief Product Officer in North America Jeremy Hull...
We’re thrilled to announce the appointment of Agnieszka Kosik as CEO, Poland as we continue our global expansion plans. Kosik's initial remit is to focus on rapidly building out the Brainlabs' brand and operations across Poland. In 2024, he...
