What you need to know about Google’s 1% Experiment

Google is disabling cookies for 1% of Chrome users today, migrating them into the Google Privacy Sandbox – their new privacy friendly approach to targeting and measurement. This marks the initial step toward the much-anticipated ‘cookieless future,’ with the complete deprecation of cookies expected by mid-2024.

Our experts share the possible impacts this change may have on your current campaigns and outline the steps you need to take now to get high-performance results in a post-cookie world.