Brainlabs comments on the introduction of ads on Amazon Prime Video

Amazon has announced its plans to introduce advertising next year across its Prime Video platform, supported by IPG Mediabrands.

Brainlabs’ Managing Partner, Carla Henderson, spoke to Adweek’s Stephen Lepitak about the upcoming launch of ads on Amazon Prime Video, and how it differs from other platforms like Netflix.

“Unlike Netflix, the Prime value offering extends beyond streaming, so from an advertising perspective, we’re able to target both streaming and shopping audience behaviors, which is a huge win and increasingly becoming a critical intersection of the marketing mix,” Carla Henderson, managing partner of Brainlabs, told Adweek.

“This launch enables [media agencies] to target hard-to-reach light TV viewers combined with shopping audience insights, resulting in highly targeted campaigns that effectively maximize conversion,” Henderson added.

Read the full article in Adweek here: