Notes from the Field
Don’t let search anxiety drive your OpenAI ads decision
With self-serve OpenAI ads opening up, marketers are under pressure to move quickly on a platform that's still unproven. This piece breaks down the questions to work through before you commit.
AI got you discovered. Now what?
Getting discovered through AI search is only half the equation. This piece covers the paid media strategy, measurement framework, and campaign structure travel brands need to actually convert that demand into bookings.
Your AI Visibility Data Is Wrong (And That’s Okay)
AI visibility data is probabilistic, inconsistent, and nothing like traditional SEO reporting. Here's what you're actually looking at, and how to actually use it.
The AI Visibility Plays Hiding in Plain Sight
Most brands know AI visibility matters but don't know where to start. Here are five plays you can act on now, and the teams you need to bring with you to execute them.
LinkedIn just rewrote its pitch to B2B marketers
Most B2B marketers are still treating LinkedIn like a lead gen channel, and LinkedIn's NewFront this week laid out exactly what to do instead.
How to own Reddit organically
Reddit is now one of the most cited sources in AI search, but most brands have yet to figure out how to show up there. This guide covers everything you need to build an organic presence that works.
What Google’s AI shift means for your search budget
Google is managing two competing priorities: its $200bn ad model and winning the AI search race. That tension has real consequences for how advertisers should be thinking about media strategy.
SEO is no longer one channel
Search traffic is declining and adding more channels won't fix it. Here's the framework enterprise brands need to adapt.
Reddit: The AI Search Advantage
Reddit is one of the most cited sources in AI search, but it works nothing like any platform brands know. Here's how to listen, navigate, and turn community intelligence into a real competitive advantage.
LLMs Don’t Care Who Ranks First
LLMs don't cite the highest-ranking brand. They cite the most authoritative one. Here's how to make sure that's you.
From Social Channel to Search Asset: YouTube’s New Role in AI Visibility
LLMs aren't watching your videos. They're reading them. Here's what that means for your content strategy and why the brands that move first on YouTube will have a compounding advantage in AI search.
Why We Ditched ChatGPT for Claude
At Brainlabs, we don't just talk about AI. We stress-test it. After months of running ChatGPT as our daily driver, we made the switch to Claude. Here's why we're not looking back.
