Paid Social that
finds your next customer — not just your next click

Platform algorithms now control who sees your ads. We make sure they're optimizing toward revenue, not reach. Our approach combines proprietary campaign architecture, creative-led targeting, and trend intelligence to turn paid social into a profitable acquisition channel.

Trusted by top marketing teams

Who are our certified partners?

Platform partners

Preferred partner

Premier partner

Certified partner

Partner

Who is this built for?

Brands whose growth has stalled on social.

You’re investing meaningfully in paid social but your spend is increasingly going toward retargeting existing audiences rather than finding genuinely new customers at an efficient cost.

Your platform metrics look reasonable, but CAC keeps climbing and the growth isn’t showing up in your P&L the way it should.

You need more from creative than you’re currently getting, and you’re not confident your account structure is set up to let the algorithm find the right people at scale.

How do I unlock the next stage of growth?

Stop retargeting. Start prospecting.

Paid social platforms are remarkably good at finding the people who already know you. The problem is that most accounts are structured in a way that lets retargeting quietly consume budget that should be going to prospecting, and the platform metrics rarely make this visible.

CAC keeps rising, lookalike audiences have lost signal quality, and every incremental dollar is working harder for less. We build account structures that sweat your existing customers and find new ones, making sure each part of your budget is pointed at the right audience for the right reason.

What results can I expect?

31% ROAS uplift across our client base.

See customer stories

F1 needed to drive sign-ups and team creations for the launch of F1 Fantasy across the UK and US. Brainlabs paired an influencer-led creative strategy with a highly targeted paid social acquisition campaign across TikTok and Meta, optimising toward action-taking rather than awareness metrics.

Formula One

15,000

teams created in 9 days. CPA halved versus BAU assets

$3.17

average CPA across TikTok and Meta.

Consumer Cellular needed to scale net-new subscriber acquisition without sacrificing efficiency. Brainlabs structured campaigns around variable conversion signals using AI, optimising toward genuine subscriber growth rather than vanity volume. +81% engaged web sessions. 2x YoY subscriber growth

Consumer Cellular

+81%

engaged web sessions.

YoY subscriber growth

How we do things differently

Creative-led targeting and clean structure.

Creative is how we find new customers

Platform AI now does the targeting. What determines who sees your ads is the creative itself. We run diverse creative themes against broad audiences, letting performance data tell us what resonates rather than making assumptions about what segments want to see. This is how you find new customers at scale.

We structure accounts so your budget stops cannibalising itself

Overlapping audiences inflate costs and quietly redirect prospecting spend toward people who would have converted anyway. Our proprietary Cerebro structure separates prospecting and retargeting into distinct, mutually exclusive engines, so every dollar is working toward the right outcome.

We prove what's working beyond what the platform reports

We go beyond in-platform metrics, aligning your measurement framework to signals that are genuinely indicative of business value, whether that's contribution profit, customer lifetime value, or revenue.

What your first 90 days look like

Audit, restructure, test creative.

Audit and diagnose.

We score your account across structure, creative, data quality, bidding, and audience hygiene, identifying exactly where your setup is misdirecting spend and where the biggest gains are. We draw on Hippocampus, our repository of nearly 2,000 paid social experiments, to inform the testing roadmap we build for your account from day one.

Restructure and connect.

We implement the Cerebro account structure, separating prospecting and retargeting into clean, mutually exclusive engines. We activate your first-party data, set up value-based bidding toward your highest-value customers, and map conversion signals to outcomes that actually reflect business performance.

Test creative, prove, and scale.

We run a structured creative testing programme across themes, formats, and audiences using Proteus, our AI-powered creative scaling tool. What drives genuine new customer acquisition gets scaled. Everything is validated against business value, not platform metrics.

Where can I learn more?