Influencer marketing that reaches the right audience

We combine proprietary trend intelligence, rigorous creator vetting, and paid amplification to turn your best creator content into a channel that builds genuine brand discovery and drives measurable acquisition at scale.

Trusted by top marketing teams

Who are our certified partners?

Platform partners

Preferred partner

Premier partner

Certified partner

Partner

Who is this built for?

Brands ready to make influencer a performance channel.

You’re investing in influencer but can’t confidently prove the content is reaching audiences with a genuine propensity to buy, rather than generating impressions from people who will never convert.

You’re consistently joining trends after competitors have already captured the moment, and the engagement data reflects it.

You want to use creator content as paid media fuel, amplifying what works beyond organic reach to drive acquisition at a lower CPA than traditional ad creative.

How do I unlock the next stage of growth?

Performance influencer: organic reach is the start, not the end.

Most influencer programs have three challenges to overcome. Creator selection based on follower count rather than audience composition means budget is talking to people who will never buy. Trends move faster than most brands can react, so by the time a campaign is live the cultural moment has already peaked. And even when creator content performs well organically, it rarely gets put to work in paid channels where it could reach a far larger, precisely targeted audience.

That last part is what we call Performance Influencer. We identify the content that's working, amplify it through paid social using formats like TikTok Spark Ads and Meta Partnership Ads, and use it to drive measurable acquisition well beyond what organic reach alone delivers.

What does our creative look like?

Creator content built to perform.

View our work

Retail

Public Health

Retail

Travel

Beauty

Retail

Entertainment

Public Health

Retail

Entertainment

Consumer goods

Retail

Beauty

Consumer goods

Retail

Consumer goods

What results can I expect?

Speed to market, acquisition at scale.

See customer stories

adidas needed to move at the speed of culture across 22 campaigns in 6 business units globally. Brainlabs identified the Wes Anderson trend within 3 days using Bytesights, found the creator leading the movement, and activated in 6 days, making adidas the first brand to leverage the trend and outperforming competitors by 3 weeks.

adidas

1.1M

organic views.

159.8K

likes.

16%

engagement rate.

58x

views versus followers.

F1 needed to drive sign-ups and team creations for the launch of F1 Fantasy. Brainlabs built an influencer-led creative strategy and paired it with a targeted paid social acquisition campaign across TikTok and Meta, amplifying creator content toward action-taking rather than awareness metrics.

Formula One

15,000

teams created in 9 days. CPA halved versus BAU ad assets.

19M+

total views.

How we do things differently

Trend intelligence, audience precision, paid amplification.

We identify trends before your competitors do.

Our proprietary tool called Bytesights analyses hashtags, topics, and historical data across social platforms to surface emerging trends up to 3 weeks before they peak. We activate at maximum creation velocity, when engagement is highest, not after the moment has passed.This delivers 2x greater engagement.

We select creators for audience precision, not follower count.

Influencer marketing invites wastage when creator selection prioritises scale over relevance. We use AI to accelerate prospecting and vetting across millions of creator profiles, evaluating audience demographics, engagement quality, brand safety, category authority, and organic versus branded content ratio at a speed and depth that manual processes can't match. And we measure what matters, connecting influencer activity to earned media value, brand search lift, conversions, and revenue, so you can defend the investment and make smarter allocation decisions.

We scale what works through paid amplification.

Organic reach is where influencer starts, not where it ends. When creator content performs, we amplify it through paid social using TikTok Spark Ads and Meta Partnership Ads, so it reaches a larger, more precisely targeted audience while retaining the authenticity that makes it outperform traditional ad creative. This is Performance Influencer, and it's how we turn a good campaign into a scalable acquisition channel.

What your first 90 days look like

Build framework, activate, scale.

Audit and build your creator framework.

We review your existing influencer activity and assess creator performance against audience composition rather than vanity metrics. We use AI-powered data analysis to identify category trends, audience signals, and the creator profiles most likely to drive results for your brand. We configure Bytesights to track the trends, hashtags, and cultural conversations most relevant to your customers, and audit your current paid social setup to identify where creator content can be integrated and amplified.

Identify, activate, and amplify.

Bytesights Creator Discovery surfaces the right talent from millions of profiles. We use AI to accelerate the vetting process, including complex concept vetting, brand safety checks, and legal compliance questions, so briefing and approvals move faster without sacrificing rigour. Custom agents store campaign briefs, content guidelines, and brand criteria in one place, so every creator question gets answered instantly and content is QA'd against approved messaging before it goes live.

Optimise and scale.

We analyse performance against your bespoke measurement framework, identify the creative themes and creator profiles driving the strongest results, and scale what works through both organic and paid channels.

Where can I learn more?