Paid Search that
turns every auction into a revenue decision

AI now controls bidding, targeting, and creative selection. We know how to feed algorithms the right data, structure accounts for how machine learning actually works, and tie every click back to business value.

Trusted by top marketing teams

Who are our certified partners?

Platform partners

Preferred partner

Premier partner

Certified partner

Partner

Who is this built for?

Brands outgrowing their current setup.

You’re spending meaningfully on paid search and your platform numbers look healthy, but new customer acquisition costs keep rising and the growth isn’t showing up in your P&L the way it should.

You’ve already tried leaning into Performance Max or automation, but you’re not confident the algorithm is working with the right data or structure to actually deliver against your business goals.

You need a partner who co-owns outcomes with you.

How do I unlock the next stage of growth?

Better data and structure, not more budget.

At a certain point, putting more budget into paid search stops producing more growth. Your campaigns are mature, your best audiences are saturated, and every incremental dollar is working harder for less.

Most agencies respond by telling you to spend more. We start by consolidating your account structure and feeding Google's algorithm better data, so it can find genuinely new customers instead of recycling the ones it already knows.

What results can I expect?

Proven new customer growth and efficiency.

See customer stories

Amid declining brand pull, Clinique needed to acquire new customers while addressing a decreasing rate of returning customers. Brainlabs activated Google's New Customer Acquisition feature in Performance Max, layered in High-Value Customer bidding to grow lifetime value, and used Customer Match lists to differentiate new versus existing users, shifting the algorithm toward genuinely incremental growth.

Clinique

+1,242%

new customers

-32%

CPA

Bozzuto manages 300+ residential properties nationwide and needed a scalable measurement solution that connected the full leasing journey to Google Ads. Brainlabs implemented a custom GA4 setup with server-side GTM, expanding tracked events from 5 to nearly 50, and connected those signals as primary conversions so Smart Bidding could optimise toward true leasing intent.

Bozzuto

+94%

conversion rate

-62%

cost per lead

How we do things differently

Find growth past the ceiling.

We find growth when your existing campaigns have hit their ceiling.

We diagnose exactly where your program has saturated and restructure around it, without disrupting what's already working.

We consolidate first, so your budget stops working against itself.

Fragmented campaigns data-starve the algorithm. We fix the structure, connect your first-party data, and give Google what it needs to find genuinely new customers.

We prove what's working, not just what's being reported.

We go beyond ROAS, aligning your conversion tracking to signals that are genuinely indicative of business value, whether that's contribution profit, customer lifetime value, or revenue.

What your first 90 days look like

Audit, consolidate, test.

Audit and diagnose.

We score your account across structure, bidding, data quality, and targeting, identifying exactly where your setup is limiting performance and where the biggest gains are. We draw on Hippocampus, our repository of over 2,500 logged experiments, to inform the testing roadmap we build for your account from day one.

Consolidate and connect.

We restructure campaigns, map conversion actions to true business value, including profitability, LTV, and margin, and activate your first-party data so the algorithm is optimising toward outcomes that actually matter to your business.

Test, prove, and scale.

We run statistically rigorous experiments on bidding, audiences, and creative. What works gets scaled. What doesn't informs the next round of tests. Everything is tied back to business value, not platform metrics.

Where can I learn more?