How to make TikTok ad placements work for your brand
For a long time now, we’ve seen the successful adoption of TikTok by clients in all sorts of verticals. Getting a quick grasp of the different placements available is super useful for putting together a media plan, so today I'm putting my d...
How to build a YouTube SEO strategy
Fundamentally our job as SEOs is to match organic search intent wherever it may be, whether that be on Google, Bing, Yandex, or across different types of search engines such as App Stores. The same applies for YouTube.When developing a YouTube SEO s...
How unconscious bias can lead to microaggression
I am biased. Sometimes my biases come out in innocuous ways. I prefer cats to dogs. I would rather eat Japanese yakiniku rather than a New York strip steak. Cities to small towns. The list goes on and on. But sometimes they can materiali...
2021 trends your CMO needs to know [upcoming webinar]
It wouldn't be an exaggeration to say that digital marketing shifted pretty dramatically in 2020. To help you prepare for what comes next, our upcoming webinar will cover the top 10 things marketers need to focus on in 2021. Join us on December 1...
Making Gen Z listen: how to tailor your advertising to specific age groups
The focus on online continues to grow. With parts of the world dipping in and out of lockdown and Christmas fast approaching, online shopping is a constant which users can rely on. In fact, U.S. holiday e-commerce sales are expected to increase 33% ...
Google Analytics 4.0 – Powerful New Capabilities
The recent launch from the Google analytics stable is a highly improved version extending beyond Universal Analytics. It completely changes the way data is collected, stored, filtered, and finally reported. Google analytics 4.0 or simply GA4 is heav...
6 psychological principles that every UX/UI designer should know
Understanding the psychology behind what motivates users to take (or not take) certain actions on a site is the backbone of good UX/UI design and, ultimately, increasing your business’ ROI. Without further ado, let’s take a look at some of ...
How to create a site speed report on Data Studio based on Chrome User Experience
Site speed audits have always been great at telling my clients how fast their site is performing. But they also need to know whether their efforts to improve it are paying off. I discovered that by using the Chrome User Experience Report, aka CrUX, ...
Everything you need to know about Google Analytics 4
Hurrah, Google Analytics 4 is out! But what does that mean for marketers exactly? Google happens to be billing this launch as the future of analytics... which sounds like a pretty big deal! Here's everything you need to know: What is Google An...