As advertisers ramp up their spend and customer intent reaches its peak, it's crucial to adapt your marketing approach. We explore various tactics, from scaling up investment in conversion campaigns to leveraging audience data and optimizing your cr...
Did you know that ad copy that uses insights from the behavioural sciences discipline can lead to striking improvement in Facebook campaign performance? In a recent experiment, we ran for a UK retail client, the ad variation informed by behaviour...
Two elements, supply and demand, determine CPM and CPA on Facebook. At Brainlabs we've completed an extensive analysis of the UK and US market for multiple verticals and, in particular, retail and compiled recommendations to help you prepare for the...
What’s the point in growing website traffic organically or even paying for it when your visitors bounce after browsing it for a few minutes? They might even think of buying something from you, but then they just want to check other options before ma...
For a long time now, we’ve seen the successful adoption of TikTok by clients in all sorts of verticals. Getting a quick grasp of the different placements available is super useful for putting together a media plan, so today I'm putting my d...
Is advertising on TikTok a great move for brand exposure or a waste of investment? This article will help you decide to TikTok, or to Tik-Not.
It’s no secret that different types of ads on different platforms produce, well, different kinds of results. Ad formats have their own end goals in mind, and platforms have varying “personalities” that reach a multitude of audiences. For example, th...
In a world that is rapidly changing, wherein smart advertisers are those who can adapt the most to meet the changing needs of consumers, Snap is really shaking up its offering for advertisers and consumers. A 2020 timeline During the global CO...
What is Spark AR? Spark AR is a free-to-use platform produced by Facebook that enables users to create interactive augmented reality experiences, i.e. filters, for Facebook and Instagram. As the software can be used without any coding know...
