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Persuasive ad copywriting: Using behavioural science insights to drive better results on Facebook

Daniel Hegman2022-04-22T15:27:46+01:00

Did you know that ad copy that uses insights from the behavioural sciences discipline can lead to striking improvement in Facebook campaign performance? In a recent experiment, we ran for a UK ret...

April 22, 2022By Daniel HegmanPaid SocialRead more...

Success on social this holiday season: Data-led recommendations to win at Facebook and beyond.

Ofir Halfon2021-10-29T11:00:07+01:00

Two elements, supply and demand, determine CPM and CPA on Facebook. At Brainlabs we've completed an extensive analysis of the UK and US market for multiple verticals and, in particular, retail and co...

October 29, 2021By Ofir HalfonMarketing Strategy, Paid SocialRead more...

Your ultimate guide to lead generation using paid media

Adelina Karpenkova2021-01-13T16:48:58+00:00

What’s the point in growing website traffic organically or even paying for it when your visitors bounce after browsing it for a few minutes? They might even think of buying something from you, but th...

January 13, 2021By Adelina KarpenkovaPaid Media, Paid Sociallead generationRead more...
How to make TikTok ad placements work for your brand

How to make TikTok ad placements work for your brand

Leo Balkwill2021-01-04T15:05:57+00:00

For a long time now, we’ve seen the successful adoption of TikTok by clients in all sorts of verticals.  Getting a quick grasp of the different placements available is super useful for puttin...

December 30, 2020By Leo BalkwillPaid SocialSocial, TikTokRead more...

Should brands use TikTok or steer clear of the sinking ship?

Danielle Strouther2020-10-01T09:57:03+01:00

Is advertising on TikTok a great move for brand exposure or a waste of investment? This article will help you decide to TikTok, or to Tik-Not.

September 25, 2020By Danielle StroutherPaid Media, Paid SocialRead more...
Twitter first steps

Advertising on Twitter: How to use ad formats for a winning strategy

Steph Jimenez2020-08-19T10:20:47+01:00

It’s no secret that different types of ads on different platforms produce, well, different kinds of results. Ad formats have their own end goals in mind, and platforms have varying “personalities” th...

August 13, 2020By Steph JimenezPaid Media, Paid SocialtwitterRead more...

Everything advertisers need to know about Snapchat in 2020

Caitlin Breheny2020-07-06T17:19:37+01:00

In a world that is rapidly changing, wherein smart advertisers are those who can adapt the most to meet the changing needs of consumers, Snap is really shaking up its offering for advertisers and con...

July 3, 2020By Caitlin BrehenyPaid Media, Paid SocialsnapchatRead more...

How to use Spark AR to create Instagram and Facebook filters: a tutorial for beginners

Leo Balkwill2020-05-06T12:42:39+01:00

What is Spark AR? Spark AR is a free-to-use platform produced by Facebook that enables users to create interactive augmented reality experiences, i.e. filters, for Facebook and Instagram. A...

April 23, 2020By Leo BalkwillPaid Media, Paid Socialfacebook, instagramRead more...
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