Enhance your paid media with hands-on training from Brainlabs experts
Our brand new training courses are the perfect opportunity to upgrade your digital marketing knowledge with an award-winning agency. We offer in-depth training across all digital platforms to any level – from beginner right through to advanced. ...
Download our holiday guide to digital advertising for retailers for free
Black Friday is just around the corner, and the holiday season is nearly upon us. This is a crucial time for retailers, full of opportunities for maximising sales. Is your digital marketing strategy up for the task? To help you prepare, ...
What Google’s star rating rich snippet changes mean for you
On Monday this week, Google announced that they would be changing their treatment of star rating rich snippets in search results. We already know that Google wasn’t happy with how star rating rich snippets (like those pictured above) were being us...
Using Google’s Search Quality Evaluator Guidelines to assess your site
What are Google’s Search Quality Evaluator Guidelines? To make sure that Google’s search engine is returning the right answers, Google regularly uses human contractors to evaluate search results to make sure that the latest algorithm ...
What are “Impressions” in Google Search Console?
This post is about a hill I’m willing to die on, but might not need to – I actually have no idea whether the title of this post is a controversial statement, or not. I’m keen to find out! However, from what I see in talks, posts, pitches, and busine...
Brainlabs shortlisted for two 2019 Google Premier Partner Awards!
We're super thrilled to share the news that Brainlabs has been nominated for two Google EMEA Premier Partner Awards 2019, celebrating excellence in digital marketing! We're up for two categories: Search Excellence 🔎for our work with Which?App ...
The CMO’s guide to cookies, ITP, and privacy
The cookiepocalypse and Intelligent Tracking Prevention… also known as the digital marketer’s modern-day nightmare. But do they really need to be? Measurability has long been the pillar of digital marketing, and now we're on a trajectory moving a...
PPC & SEO synergy part 3: ad copy testing & QS correlation with page speed
Part 3 includes two more synergy ideas, together with a downloadable checklist that you can start using internally. Before reading the post below, I recommend you check part one here and part two here. The two synergy ideas covered in this post w...
What Is the MECE Principle?
Imagine starting a job as Director of Growth for a SaaS startup. The company measures your success by growth in revenue for your subscription product line. It’s a big task, the pressure is high, your mind reels as it grasps for a starting point. Aft...