Notes from the Field

Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.

Making Gen Z listen: how to tailor your advertising to specific age groups

Holiday e-commerce sales are expected to increase 33% year-over-year to $200 million this year

December 3, 2020

6 psychological principles that every UX/UI designer should know

The psychology behind what motivates users to take certain actions

November 23, 2020

How to create a site speed report on Data Studio based on Chrome User Experience

Metrics to measure your site’s performance.

November 12, 2020

Everything you need to know about Google Analytics 4

The future of analytics...

November 10, 2020

How to use Responsive Search Ads to improve your PPC ROI

Tune up your ads and get a better return than ever before.

October 13, 2020

The ultimate guide to identifying bad backlinks (with examples)

Real examples of unnatural links to help you clearly identify when a link should be disavowed.

October 7, 2020

Should brands use TikTok or steer clear of the sinking ship?

To help advertisers decide, we’ve put together the definitive guide to weigh up the pros and cons of TikTok.

September 25, 2020

Rank better in Google: a step-by-step guide

How do I improve rankings for these keywords?

September 21, 2020

CRO & SEO: better together

My favorite digital marketing channels and why they should be working together.

September 14, 2020

How to use XPath: a beginner SEO’s guide

XPath is the language we use to navigate to specific parts of an XML document

September 9, 2020

What is evergreen content?

Content that remains relevant regardless of the season or the time-frame.

August 10, 2020

Organic traffic down YoY? It’s not what you think…

Here at Brainlabs, some of our clients have seen a 20% hit in total reported organic traffic due to this Safari update!