Statistical significance for CRO
Statistical significance is all about whether the difference between two numbers is meaningful or just a fluke. In this post I’ll outline 6 things you need to know to make statistical significance f...
How to produce high quality written content
I constantly hear SEOs and internet marketers evangelizing good content, suggesting that brands "create high quality content," or "build link-worthy content." Content has definitely become a trend wor...
How to learn SEO
When you talk to SEOs about how they got into the industry, the stories are always pretty varied. There is no standard route into SEO given that it isn't taught at University or College, at least not ...
Getting video results in Google
NOTE: This article is now somewhat dated. For a more up to date and in-depth look at getting video rich snippets, please check out this post. The following post is a beginner's Video SEO blueprint. F...