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No Cookies, No Problem? 3 GMP Tips to Protect Your Data Strategy

Paul Wilmore2022-02-03T21:03:43+00:00

There’s no argument: effective use of data is critical to doing best-in-class marketing. With the prevailing trend towards data privacy and the impending deadline of Chrome blocking 3rd party cookies...

January 24, 2022By Paul WilmoreData Analytics, Google Marketing Platform, ProgrammaticRead more...

An intro to Spotify Ad Studio: from set-up to moment-based targeting

Jesse Coleman2020-07-08T12:19:50+01:00

Spotify’s uniqueness for advertisers lies in two things:  Making it as easy as possible for advertisers to get started with audio adsIts streaming intelligence that reveals users’ moods, mome...

June 30, 2020By Jesse ColemanPaid Media, ProgrammaticspotifyRead more...

Why brands are investing in YouTube Ads

Brainlabs2020-09-17T15:18:24+01:00

Current landscape YouTube’s viewers are increasingly shifting to mobile. As a result, Google has been working to develop platforms that will permit advertisers to more efficiently reach customers ...

March 17, 2018By BrainlabsProgrammaticyoutubeRead more...

When to and when NOT to do programmatic advertising

Bryan Gaynor2020-09-17T12:33:08+01:00

Programmatic is the future of advertising, particularly in display advertising. As marketers, we always seem to be chasing the next big tactic, competitive edge and a way to influence customers at a ...

December 17, 2017By Bryan GaynorMarketing Strategy, ProgrammaticRead more...
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