Using Google Analytics with Sheets
If you didn’t already know, Google Sheets has a fantastic Google Analytics add-on that can be used to create custom reports in Google Sheets. For more information on the reporting capabilities of this...
13 CRO metrics you should be monitoring in Analytics
There are numerous places to start when first analyzing a landing page or website. One of those places is Google Analytics. Analytics allows you to pull useful reports that provide a further analysis...
How to keep personally identifiable information out of Google Analytics
In May 2018, the EU’s General Data Protection Regulation (GDPR) came into force, causing panic amongst marketers, and everyone’s inbox to be crowded with emails from companies updating their privacy p...
Google Data Studio: using Google Sheets as a data source
Data Studio lets us visualize data from many sources. At Distilled, we’ve been using Google Sheets to do most of our reporting for years. It works well—but transitioning to Data Studio is so satisfyin...
Google Data Studio: how sharing and credential permissions work
The first question people ask when first using Data Studio is: If I share my report with someone, am I also sharing my data? The answer is no! And yet—there’s more to it. Data Studio sharing settin...
Self-Referrals in Google Analytics
A self-referral in Google Analytics is a session where the source is your own site. For example, on Distilled.net in September 2015, we had a bunch of sessions show up in Google Analytics like this: ...
How the Google Analytics Demo Account will benefit our industry
Who really knows the full extent of Google Analytics’ capabilities? There are over 100 reports available even in the standard level platform and even the most avid users amongst us struggle to keep up...
Understanding A Cross-Device World
Amongst digital marketers, it is probably common knowledge, but “UserID” as a term is often used as shorthand in analytics for “the process of stitching together user interactions through logged-...
How to implement structured data with JSON-LD
Chances are, you’ve already heard of JSON-LD — you might even be using it already. Kudos to you if that’s the case. If you haven’t heard of it, I’d urgently recommend you to read up on what...
What is a Session in Google Analytics?
Sessions are pretty arbitrarily defined, all too easily inflated, and far more complex than most realise. It’s possible for apparent step-changes in Google Analytics reports to have little real-world ...