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How Analytics 360 can help build a best-in-class data set up

Nine van Strydonck2020-11-10T14:50:37+00:00

Google’s Analytics 360 is the enterprise version of Google Analytics, and is a core part of Google Marketing Platform. The standard Google Analytics is a great solution for most, but Analytics 360 ha...

February 4, 2020By Nine van StrydonckData Analytics, Google Marketing Platformanalytics 360, google analyticsRead more...

The CMO’s guide to cookies, ITP, and privacy

James Sexton2021-03-18T15:19:25+00:00

The cookiepocalypse and Intelligent Tracking Prevention… also known as the digital marketer’s modern-day nightmare. But do they really need to be? Measurability has long been the pillar of digital...

August 18, 2019By James SextonData Analytics, Marketing Strategycookies, google analytics, privacyRead more...

Using Google Analytics with Sheets

Emily Potter2020-11-23T17:12:30+00:00

If you didn’t already know, Google Sheets has a fantastic Google Analytics add-on that can be used to create custom reports in Google Sheets. For more information on the reporting capabilities of this...

August 13, 2018By Emily PotterData Analyticsgoogle analyticsRead more...

13 CRO metrics you should be monitoring in Analytics

Brainlabs2021-02-25T15:14:31+00:00

There are numerous places to start when first analyzing a landing page or website. One of those places is Google Analytics. Analytics allows you to pull useful reports that provide a further analysis...

June 17, 2018By BrainlabsCRO, Data AnalyticsRead more...

How to keep personally identifiable information out of Google Analytics

Sam Nemzer2020-11-23T12:27:52+00:00

In May 2018, the EU’s General Data Protection Regulation (GDPR) came into force, causing panic amongst marketers, and everyone’s inbox to be crowded with emails from companies updating their privacy p...

May 13, 2018By Sam NemzerData Analyticsgoogle analyticsRead more...

Google Data Studio: using Google Sheets as a data source

Benjamin Estes2020-11-23T12:23:52+00:00

Data Studio lets us visualize data from many sources. At Distilled, we’ve been using Google Sheets to do most of our reporting for years. It works well—but transitioning to Data Studio is so satisfyin...

July 24, 2017By Benjamin EstesData Analyticsgoogle data studioRead more...

Google Data Studio: how sharing and credential permissions work

Benjamin Estes2020-11-26T17:25:22+00:00

The first question people ask when first using Data Studio is: If I share my report with someone, am I also sharing my data? The answer is no! And yet—there’s more to it. Data Studio sharing settin...

July 17, 2017By Benjamin EstesData Analyticsgoogle data studioRead more...

Self-Referrals in Google Analytics

Tom Capper2020-11-23T16:30:56+00:00

A self-referral in Google Analytics is a session where the source is your own site. For example, on Distilled.net in September 2015, we had a bunch of sessions show up in Google Analytics like this: ...

November 8, 2016By Tom CapperData Analyticsgoogle analyticsRead more...

Understanding A Cross-Device World

Dan Truman2020-05-06T12:41:24+01:00

Amongst digital marketers, it is probably common knowledge, but “UserID” as a term is often used as shorthand in analytics for “the process of stitching together user interactions through logged-...

September 21, 2016By Dan TrumanData Analytics, Paid MediaRead more...

How to implement structured data with JSON-LD

Stephan Solomonidis2020-11-23T15:25:51+00:00

Chances are, you’ve already heard of JSON-LD — you might even be using it already. Kudos to you if that’s the case. If you haven’t heard of it, I’d urgently recommend you to read up on what...

July 16, 2016By Stephan SolomonidisData AnalyticsRead more...
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