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How data-driven prediction is changing the face of remarketing

Vic Amorim2022-05-03T19:13:52+01:00

The rise of digitally-enabled devices and the proliferation of sensors meant marketers have had an unprecedented opportunity to tailor and target ads with greater precision.  And yet, accordi...

April 27, 2022By Vic AmorimData Analytics, Google Marketing Platform, Marketing Strategy, TechnologyRead more...

No Cookies, No Problem? 3 GMP Tips to Protect Your Data Strategy

Paul Wilmore2022-02-03T21:03:43+00:00

There’s no argument: effective use of data is critical to doing best-in-class marketing. With the prevailing trend towards data privacy and the impending deadline of Chrome blocking 3rd party cookies...

January 24, 2022By Paul WilmoreData Analytics, Google Marketing Platform, ProgrammaticRead more...

Bidding strategies comparison just got cross-channel with this Search Ads 360 script

Caitlin Rozario2020-07-08T11:33:19+01:00

This script makes comparing bidding strategies quick and easy: and even better, it’s cross-channel!Last year, we published a script to help you compare and monitor performance of manual, automatic an...

February 4, 2020By Caitlin RozarioGoogle Marketing Platform, Technologysearch ads 360Read more...

Search Ads 360: A script for easy Google Sheets reports

Lucy Clifton2020-07-15T11:23:55+01:00

Getting reports for your campaigns in the Search Ads 360 platform is a bit of a hassle, so here's a script that makes it much easier to pull reports into Google spreadsheets. All you need to do i...

February 4, 2020By Lucy CliftonGoogle Marketing Platform, Technologysearch ads 360Read more...

Campaign Manager vs Analytics 360: What’s the difference?

Caitlin Rozario and Lucy Clifton2020-08-03T13:01:13+01:00

Okay, so you've heard of Google Analytics 360 and Campaign Manager. But what do they actually do?  As a Google Marketing Platform Sales Partner, we can help navigate these muddy waters. We sa...

February 4, 2020By Caitlin Rozario and Lucy CliftonGoogle Marketing Platform, Technologyanalytics 360, campaign managerRead more...

How Analytics 360 can help build a best-in-class data set up

Nine van Strydonck2020-11-10T14:50:37+00:00

Google’s Analytics 360 is the enterprise version of Google Analytics, and is a core part of Google Marketing Platform. The standard Google Analytics is a great solution for most, but Analytics 360 ha...

February 4, 2020By Nine van StrydonckData Analytics, Google Marketing Platformanalytics 360, google analyticsRead more...

Search Ads 360 and Display & Video 360: the perfect integration

Nine van Strydonck2020-06-11T13:05:19+01:00

Search Ads 360 and Display & Video 360, in conjunction with Campaign Manager, allows you to achieve every digital marketer's dream: showing the right person the right ad at the right time at the ...

December 3, 2019By Nine van StrydonckGoogle Marketing Platform, Technologydisplay and video 360, search ads 360Read more...

Programmatic display: an introduction to Display and Video 360

Nine van Strydonck2020-07-08T12:10:21+01:00

According to Google, internet users spend 4% of their time on the web on search. Display ads help you reach users in the 96% of the time spent outside of search engines, across websites, mobile devic...

November 27, 2019By Nine van StrydonckGoogle Marketing Platform, Paid Media, Technologydisplay and video 360Read more...

Search Ads 360: top bidding and reporting features

Meg Candler2020-06-03T10:27:54+01:00

Search Ads 360, formerly known as DoubleClick Search, is a powerful search management platform built for advanced campaign management and reporting. It integrates Google Ads, Bing Ads, Yahoo! Japan, ...

November 18, 2019By Meg CandlerGoogle Marketing Platform, Technologysearch ads 360Read more...

The beginner’s guide to Google Marketing Platform

Nine van Strydonck2020-07-30T14:54:41+01:00

The MarTech and AdTech landscape is complex to say the least. And in a world of walled gardens and increasingly complicated data regulations, a single-stack approach is the way to go. That's where Go...

November 11, 2019By Nine van StrydonckGoogle Marketing Platform, TechnologyRead more...
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