Adam Potashnick appointed as Brainlabs’ North America CEO
We’re thrilled to announce the appointment of Adam Potashnick as CEO, North America. Adam will have a remit to build on Brainlabs’ impressive growth across the US and Canada and further cement our reputation as a full-service, digital-first media...
Brainlabs awarded $50M Media Business for Mobile Operator, Consumer Cellular
We are delighted to share the news that mobile operator Consumer Cellular has joined our growing client roster in the US. Brainlabs will manage its multi-million retail media, paid search, and paid shopping account. Brainlabs and Consumer Cellula...
Connecting the Dots with Amazon Marketing Cloud
Measurement is a critical challenge for marketers, impacting every strategic decision in performance marketing. As budgets grow and retail media becomes a key part of digital advertising, transparency and accurate customer journey assessments ar...
Brainlabs CEO Dan Gilbert speaks to The Times about the future of AI tech in Marketing
AI tech tools that make online marketing more accurate Recent announcements on new AI-powered services have sparked huge amounts of debate in the advertising community, with discussions spanning the accuracy & reliability of new models, the e...
Chris Davis, Head of Growth speaks to Campaign about de-influencing
De-influencing represents a sleeping giant our industry needed to wake "A rebellion". "The birth of the anti-ad"."The death knell for influencers". Just a few contentious terms you’ll find if you Google "what is de-influencing?". After more di...
The Impact of Generative AI on Search Advertising
The recent announcements by Microsoft and Google about their integration of Generative AI into their search engines have caused a stir in the marketing world. We explore the potential impact of Generative AI on search advertising and what advert...
Brainlabs Appointed as Media Agency of Record for The Estée Lauder Companies UK & Ireland
We are delighted to share the news that The Estée Lauder Companies UK & Ireland has appointed Brainlabs to be its media planning and buying agency of record. Brainlabs will be working closely with ELC UK&I to create digital-first and data...
SEOpinions Q1 2023 – E-E-A-T, AI & ChatGPT, & Algorithm Changes
SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly. Read the last edition here. 2023: The Year Pan...
Google Search in 2023: Is Performance Max a must?
In the exploration of Google Search in 2023, our focus centres on the Performance Max (PMax) campaign type. Through the utilization of our proprietary testing database, Hippocampus, we examine the broader impact experienced by 18 Brainlabs clients a...