Google Search in 2023: Is Performance Max a must?
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More Automation, More Insights: Google Marketing Live 2022
Google Marketing Live is an incredibly exciting event, especially as it heads into its ninth year and returns to an in-person format. It’s an opportunity to connect with fellow marketers, a chance...
Goodbye Expanded Text Ads: Google Announces Full Transition to RSAs
This week Google announced the change that every paid search marketer knew was coming sooner or later - the sunset of Expanded Text Ads (ETAs). With this change, Responsive Search Ads (RSAs) will beco...
How to use Responsive Search Ads to improve your PPC ROI
In the world of pay-per-click advertising, maximizing return on investment is the name of the game. While that’s technically true of everything in business, it’s especially important in PPC, as you c...
How to use growth models to set realistic PPC goals
Let's suppose you're leading a project for a new online retailer. They've tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: ...
PPC & SEO synergy part 3: ad copy testing & QS correlation with page speed
Part 3 includes two more synergy ideas, together with a downloadable checklist that you can start using internally. Before reading the post below, I recommend you check part one here and part two her...
PPC & SEO synergy part 2: landing page testing
This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and opt...
PPC & SEO synergy part 1: finding efficiencies
This post aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending. This post...
How to rank for head terms
Over the last few years, my mental model for what does and doesn’t rank has changed significantly, and this is especially true for head terms – competitive, high volume, “big money” keywords like “ca...
40 Excel tricks for PPC pros
In the PPC world, Excel is a given. They go hand in hand. Like peanut butter and jelly. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time b...