Adam Potashnick appointed as Brainlabs’ North America CEO

Adam Potashnick appointed as Brainlabs’ North America CEO

We’re thrilled to announce the appointment of Adam Potashnick as CEO, North America.

Adam will have a remit to build on Brainlabs’ impressive growth across the US and Canada and further cement our reputation as a full-service, digital-first media agency with a unique scientific approach backed by proprietary technology at the core of our offering.

Adam joins the agency from EssenceMediacom after a seventeen year tenure. He held the role of Chief Operating Officer spanning four years, responsible for operations, teams and clients across four offices totalling 2,000 staff. Most recently, following the merger between Essence and MediaCom in January, he took on the role of Chief Revenue Officer for the merged agency.

Prior to his COO role, Adam was Chief Growth Officer at MediaCom, where he led the team to work with clients such as Uber,, adidas/Reebok, Hasbro and J.P. Morgan Chase. Throughout his time at the GroupM agency he held a number of client leadership roles, including leading ABInbev, Dell, Indeed, Sony Playstation and Ebay accounts to name a few.

In 2021, The Internationalist recognized Adam as an International Agency Innovator. Adweek named him as a Media All-Star for the second time – an honor awarded to only 20 individuals in the industry each year.

On Adam’s appointment:

Daniel Gilbert, Global CEO of Brainlabs, commented: “Our success is fuelled by the unrelenting passion and dedication of our top-class, united team of experts. Now, with a person of Adam’s caliber and warmth joining to lead our next chapter of growth I couldn’t be more excited for what’s to come. Adam’s record speaks for itself but what I’m most impressed by is how he lives and breathes the elements of our Win-Together culture that sit right at the core of Brainlabs. He gets what winning with our clients truly means and I can’t wait to see his leadership in action!”

Adam Potashnick added: “After seventeen remarkable years at one company, I’m looking forward to pastures new, and working with the Brainlabs super-team led by Daniel Gilbert and Stephen Allan. The agency has quickly earned a powerful reputation in the industry thanks to their undeniably innovative way of working with their clients and I’m excited to contribute to that and help them continue to transform the world of digital advertising for the better.”

Read more about this on AdAge.