Connecting the Dots with Amazon Marketing CloudDeni Petrova
Measurement is a critical challenge for marketers, impacting every strategic decision in performance marketing. As budgets grow and retail media becomes a key part of digital advertising, transparency and accurate customer journey assessments are vital for brands.
In response to these challenges, Amazon introduced the Amazon Marketing Cloud (AMC) in 2021. AMC is a secure and centralized data clean room that enables advertisers to store anonymized inputs from various sources, access transparent cross-channel data, and make informed business decisions.
This report explores AMC’s capabilities, its applicability to different advertisers, and its potential to unlock customized insights and analytics for achieving specific brand objectives.