Brainlabs Appointed as Media Agency of Record for The Estée Lauder Companies UK & IrelandBrainlabs
We are delighted to share the news that The Estée Lauder Companies UK & Ireland has appointed Brainlabs to be its media planning and buying agency of record.
Brainlabs will be working closely with ELC UK&I to create digital-first and data-led campaigns across its iconic brand portfolio – including Clinique, MAC and Jo Malone London. The remit will cover all strategy and planning and media activation across search, social, programmatic, display, TV, Print, Radio and outdoor.
Our world-class team will apply Brainlabs’ industry leading tech, data tools and expertise, to drive growth across the Estée Lauder Companies UK & Ireland brand portfolio.
Daniel Gilbert, Brainlabs Global CEO said: “This is an incredibly proud moment for Brainlabs. The Estée Lauder Companies is the leader in prestige beauty and we are excited to work together to strengthen and enhance their engagement across the UK and Ireland, with both new and existing consumers. Our digital first and data-led approach. will be core to this, and we can’t wait to continue on this journey with them.”
You can read more here.