Everything advertisers need to know about Snapchat in 2020
In a world that is rapidly changing, wherein smart advertisers are those who can adapt the most to meet the changing needs of consumers, Snap is really shaking up its offering for advertisers and consumers. A 2020 timeline During the global CO...
An intro to Spotify Ad Studio: from set-up to moment-based targeting
Spotify’s uniqueness for advertisers lies in two things: Making it as easy as possible for advertisers to get started with audio adsIts streaming intelligence that reveals users’ moods, moments, and mindsets The first step made easy (and...
When it comes to attribution, don’t let your agency mark their own homework
The role of the agency is ever-changing, and always under debate. Although agencies have cross-channel expertise, tech resources and relationships with media owners, there are things that should never fully be outsourced. Branding, budgeting decisio...
Why we’re tired of the “data vs creativity” debate: they should never have been separated in the first place
The argument of data versus creativity has been plaguing marketing for some time now: as digital marketing nudged in on traditional agencies’ turf, there was an outpour of support for the creative side of things. Thankfully, most opinion pieces are ...
How to improve diversity and inclusion in the workplace during COVID-19 and beyond
The whole of humanity is currently united in a shared experience, fighting against a virus that doesn’t appear to discriminate. And yet, there is plenty of evidence that crises like this one affect various communities in different ways, amplifyin...
Tips for effective SEO project management
Project management and SEO, what do they have to do with each other? Isn’t SEO just about some geeky technical magic that will get your site more traffic? SEO is a relatively young field, which has grown significantly in the last 5-6 years....
How to use Spark AR to create Instagram and Facebook filters: a tutorial for beginners
What is Spark AR? Spark AR is a free-to-use platform produced by Facebook that enables users to create interactive augmented reality experiences, i.e. filters, for Facebook and Instagram. As the software can be used without any coding know...
Lessons from 2008 for digital marketers in an age of coronavirus (COVID-19)
Running a business in 2008 was pretty terrifying. Everything felt abstract, the potential impact on my business was unknown, and the future was completely uncertain. But having made it through it, I think there are some things we learned du...
COVID-19: digital marketing insights and strategies for the ‘new normal’
As the COVID-19 pandemic continues, industries across the board are having to reinvent themselves to cope with the changing consumer landscape – and many in unexpected ways. Understandably, many are reassessing their digital marketing strat...