Notes from the Field

The shift from traditional search to AI and social discovery is redefining purchase journeys.

How Broadcaster YouTube and Unified CTV Work Together to Maximise Reach and Engagement

How Google's AI Overviews are reshaping search results, what it means for your traffic, and the strategic playbook you need to stay competitive in 2025 and beyond.

Adweek's 2024 Breakthrough Media Agency strengthens Brainlabs' AI-driven Real Intelligence approach with proven cross-channel expertise

Search is no longer just about websites and rankings—it’s about visibility across platforms, formats, and algorithms. As AI reshapes how users ask questions and how engines deliver answers, SEO must evolve from a technical function into a strategic, organization-wide capability. This report lays out what today’s SEOs—and tomorrow’s digital leaders—need to know to stay ahead in a world of AI Overviews, conversational search, and platform-fragmented influence.

I think it’s time media planning should finally die — or at least evolve beyond recognition.

Brainlabs team breaks down what the latest product rollouts mean for marketers.

Paid search is no longer about manual control—it's about teaching AI to optimize for your business goals. This guide shows how smarter account structures can unlock real efficiency and performance gains.

The TV landscape is shifting fast, with CTV opening up powerful new opportunities—and new challenges—for advertisers. This content explores how unifying fragmented CTV buys through cross-publisher frequency capping can unlock greater reach, efficiency, and agility in a rapidly evolving space.

Act fast. Buy smart. Build relevance.

Discover how brand marketers can navigate 2025’s economic headwinds with smarter media strategies, efficient ad spend, and data-backed insights.

We are delighted to share the news that UNICEF USA has appointed Brainlabs to handle its full-service digital duties, including data, paid search, paid social, programmatic, strategy and planning, and SEO.