Notes from the Field
So what do we measure now? Rethinking marketing metrics in the age of AI Visibility
The PPC Investment Thesis: How To Manage Your Business on Google Ads
Stop capping intent. In this paper we'll explore why traditional budgeting methods are bad for business when applied to PPC
- and what you can do to fix it.
Every Major LLM Tested. Our Founder’s Honest Verdict.
AI just gave marketers the biggest opportunity in a generation, here’s how to seize it
Increasing AI Visibility: How Travel & Hospitality Brands Are Unlocking New Revenue
Travelers plan trips inside AI. Raise AI visibility with real-time pricing and availability, machine-readable pages, traveler-language FAQs, synced OTA listings, and ongoing review freshness.
Increasing AI Visibility: How Financial Institutions Are Unlocking New Revenue
Prospects ask AI before they apply. Boost AI visibility by maintaining verified rates and terms, publishing credentialed guidance, structuring disclosures, and syncing every channel.
Increasing AI Visibility: How Academic Institutions Are Unlocking New Revenue
Get named and cited by AI. Make authority verifiable, keep admissions & tuition current, structure program pages/FAQs, and link accreditation so LLMs recommend your programs.
Increasing AI Visibility: How Technology & B2B Companies Are Unlocking New Revenue
Enterprise buyers ask AI first. Boost AI visibility with structured docs, live APIs, buyer-language FAQs—and prove impact by tying mentions and citations to pipeline.
Increasing AI Visibility: How Retail & eCommerce Brands Are Unlocking New Revenue
When shoppers ask AI what to buy, you have seconds. Increase AI visibility by keeping product data live, structuring pages for machines, mirroring real shopper language, and refreshing reviews.
Increasing AI Visibility: How Brands Are Unlocking New Revenue
Teach AI systems who you are and why you matter, then convert that presence into demand.
Measurement of Paid Social activity is rubbish – Brainlabs partners with Meta to make it better.
Beyond Bids: Architecting Enterprise Performance with Search Ads 360
