I recently came across a couple of fascinating papers (here and here) all about how kids search. I found it fascinating in its own right, and also found it thought-provoking in the new ways of searching it showed that had simply never occu...
I completed a backlink audit recently, and this is the post I wish I’d had when starting the tedious task of identifying the nasty links. Not all dodgy links are obvious, heck some are even near-impossible to find, especially when you have a spreadsh...
Put simply, UX is important in every part of our daily lives, probably more than most of us even notice. Why does this matter for SEO? In one phrase: machine learning. Machine learning algorithms are taking over SEO. Google sti...
I was recently preparing a presentation and came across a presentation I gave to a small meetup in London in 2013. While there were only 100 or so people in the live audience that day, the presentation has now probably been seen by a hundr...
You’ve likely read an article on Medium before, even if you didn’t notice the boxed “M” hanging out in the corner of your screen. The platform houses tons of popular content created by both its users and publications alike. A place for thoughtful, lo...
A follow-up to How to use the MECE framework. My first consulting success was down to pure luck. If I had been collaborating with any other client, it would’ve gone the other way. The point of contact was a woman handling digital marketing for a SaaS...
YouTube is known for its entertainment value: on YouTube, you can find a video for everything. However, the popular platform is more than a source of entertainment. YouTube has become the second largest search engine behind Google itself. Processing...
Duplicate content is one of the most common SEO pitfalls that many e-commerce sites struggle with. And with the growth of a business riding partially on organic success, both regular assessment and proactive SEO work are imperative to give the ...
The SEO community really doesn’t take much persuading when it comes to the importance of links. Sometimes it feels like they’re all we want to talk about. And yet, we spend hardly any time talking about the most important and easiest links o...
Having a major SEO monitoring platform like Brightedge or Conductor is great. They come with integrated rank tracking. Plus, they have interesting interpretations of that data. A strict rank tracker won’t provide that. These insights come at a co...
