How to produce high quality written content
If you own a website, you’ll undoubtedly have been told multiple times how important it is to write “high quality content”. In SEO terms, this goes hand in hand with the concept of E-A-T (Expertise, ...
How to get SEO traffic to your blog
Writing a blog that no one ever reads is the internet equivalent of throwing a party, where half the people who’ve marked themselves as attending on Facebook don’t turn up. That mo...
What is content marketing?
In 2013, Nabisco won the internet with a single tweet. That year, the Super Bowl famously suffered a power outage. Between the time the lights went out and then were brought back, their Oreo tea...
What is content strategy?
Imagine you’re the first hire to the customer service team in a VC-backed startup. Every week you gain customers, and some of those customers need support. Your job is to manage these requests. Hirin...
Should you use Medium for your company’s content?
You’ve likely read an article on Medium before, even if you didn’t notice the boxed “M” hanging out in the corner of your screen. The platform houses tons of popular content created by both its users ...