Have you ever been in a situation when your or your client’s traffic has dropped and you’re not sure what to do? How do you know if it's a real problem or just seasonality? Being able to recognise those true traffic drops, as opposed to red ...
The idea for writing this post came from a single line in the appendix to a presentation: “what’s the opposite of Canada?”. While this could be the set up for some pretty poor jokes, it’s actually the entrance to a rabbit warren of fascinating geeky ...
WordPress is an open source CMS that allows for the creation and management of simple websites that tend to work well across all browsers and devices. WordPress actually started out as a blogging platform (similar to Tumblr or Medium), and evolved i...
Statistical forecasting is a powerful tool that’s been used at Distilled for a while, both by consultants when analysing client data and by our in-house monitoring tool that alerts us to problems with client sites. In this post, I’m publicly launchin...
You may well have already heard of Facebook Instant Articles, which allows publishers to host content within Facebook's infrastructure in such a way that it will load much quicker than an equivalent web page in a standard mobile browser. Facebook's t...
When you talk to SEOs about how they got into the industry, the stories are always pretty varied. There is no standard route into SEO given that it isn't taught at University or College, at least not as a stand alone course. Many people tend to fall...
NOTE: This article is now somewhat dated. For a more up to date and in-depth look at getting video rich snippets, please check out this post. The following post is a beginner's Video SEO blueprint. Follow the steps below to ensure that you’re gettin...
