What are Google’s Search Quality Evaluator Guidelines? To make sure that Google’s search engine is returning the right answers, Google regularly uses human contractors to evaluate search results to make sure that the latest algorithm ...
This post is about a hill I’m willing to die on, but might not need to – I actually have no idea whether the title of this post is a controversial statement, or not. I’m keen to find out! However, from what I see in talks, posts, pitches, and busine...
Part 3 includes two more synergy ideas, together with a downloadable checklist that you can start using internally. Before reading the post below, I recommend you check part one here and part two here. The two synergy ideas covered in this post w...
Imagine starting a job as Director of Growth for a SaaS startup. The company measures your success by growth in revenue for your subscription product line. It’s a big task, the pressure is high, your mind reels as it grasps for a starting point. Aft...
Imagine you’re the first hire to the customer service team in a VC-backed startup. Every week you gain customers, and some of those customers need support. Your job is to manage these requests. Hiring a team would allow you to triage the increasing ...
I decided to write this for a couple of reasons. One is that I’ve seen a lot of potentially misleading Tweets on the subject recently (naming no names!), and the other is that it’s related to another pet peeve of mine, about ranking factor studies. W...
If you are new to search engine optimization (SEO) or coming across your first time using Screaming Frog, this post is for you! A common issue I noticed as an intern was the significant amount of trouble interns had setting up and navigating...
In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices. Previously, my knowledge of Google Scholar was limited to my university experience and so when I was ha...
This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending.The whole series is now...
This post aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending. This post is the first of a series of 3 articles: the last ...
