Google’s Analytics 360 is the enterprise version of Google Analytics, and is a core part of Google Marketing Platform. The standard Google Analytics is a great solution for most, but Analytics 360 has some game-changing features for businesses looki...
The cookiepocalypse and Intelligent Tracking Prevention… also known as the digital marketer’s modern-day nightmare. But do they really need to be? Measurability has long been the pillar of digital marketing, and now we're on a trajectory moving a...
If you didn’t already know, Google Sheets has a fantastic Google Analytics add-on that can be used to create custom reports in Google Sheets. For more information on the reporting capabilities of this tool, read this blog post from 2016, which will a...
There are numerous places to start when first analyzing a landing page or website. One of those places is Google Analytics. Analytics allows you to pull useful reports that provide a further analysis of current performance and where to optimize to i...
In May 2018, the EU’s General Data Protection Regulation (GDPR) came into force, causing panic amongst marketers, and everyone’s inbox to be crowded with emails from companies updating their privacy policies. One major aspect of this that marketers h...
Data Studio lets us visualize data from many sources. At Distilled, we’ve been using Google Sheets to do most of our reporting for years. It works well—but transitioning to Data Studio is so satisfying. It’s easier to manage permissions. And it’s als...
The first question people ask when first using Data Studio is: If I share my report with someone, am I also sharing my data? The answer is no! And yet—there’s more to it. Data Studio sharing settings are rational and helpful, but they aren’t intui...
A self-referral in Google Analytics is a session where the source is your own site. For example, on Distilled.net in September 2015, we had a bunch of sessions show up in Google Analytics like this: This is often ignored or considered innocuous, but...
Amongst digital marketers, it is probably common knowledge, but “UserID” as a term is often used as shorthand in analytics for “the process of stitching together user interactions through logged-in status across multiple platforms”. There may be...
Chances are, you’ve already heard of JSON-LD — you might even be using it already. Kudos to you if that’s the case. If you haven’t heard of it, I’d urgently recommend you to read up on what is becoming an ever-more important part of SEO. I...
