Notes from the Field

Platforms are giving users more control over their feeds. For brand marketers, the signal that actually matters hasn't changed.

Is SEO dead? Should you invest in AEO? Our MD of SEO, Jamie Faulkner, answers the SEO questions every CEO and CMO is asking right now.

Most brands treat one measurement model as the truth and optimise for what it shows. Here's why that's risky, and what reconciling data sources looks like.

Poor measurement infrastructure is the most common reason Google AI Max underperforms. Here's what to audit and how to fix it.

Apple has confirmed ads are coming to Maps this summer. Here's the opportunity for local advertisers, where Apple lags Google, and how to prepare before launch.

ChatGPT ads are attracting growing interest from brands. Here's what our testing reveals about targeting, pricing, measurement, and what marketers should know before investing.

Most hotels chase new guests while their most valuable audience sits untouched in the CRM. Here's how to turn guest data into more direct bookings.

As AI makes content creation effortless, the brands cutting through aren't publishing more. Here's what intentionality actually looks like as a content strategy.

AI visibility isn't a single tactic. It's a stack: the right content, distributed across the right channels, backed by earned authority and maintained over time. Here's how we built ours, and what it actually did to our numbers.

A practical four-stage framework for building a Meta creative system that continuously finds, tests, and scales high-performing creative.

An advertiser's guide to the 2026 World Cup: what's different, what's possible, and where the opportunity actually sits.

Amazon's closed data loop just extended in two directions at once: out to premium streaming, and in to a B2B audience that was never reachable at scale. Here's what that changes for how you target and measure CTV.