Notes from the Field

Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.

Threads getting ads doesn’t automatically make it a media opportunity

Meta is opening Threads to advertisers worldwide. Here’s what’s changing, what it signals, and how brands should think about testing the platform.

We’re Asking the Wrong Questions About CTV

CTV isn’t failing. We’re just holding it to the wrong standards. This piece explains what CTV is actually meant to do and how to measure it without breaking attribution.

Google Wants to Own the Entire AI Shopping Journey

Google announced four major AI shopping features at NRF 2026: Universal Commerce Protocol, Native Checkout, Business Agent, and Direct Offers. We break down who each one is for and why it matters.

Reddit Wants Your Performance Budget

Reddit launched Max Campaigns, its first AI-powered automated ad product. Here's what it means for your media mix and whether it can compete with Meta and Google.

46 Meta Studies, 225 Campaigns: Which Objectives and Creatives Drive Results?

We analyzed 46 Meta brand lift studies (225 campaigns) to map which objectives and creative types move awareness, consideration, and intent; plus the frequency that maximizes brand recall..

9 Things I’d Check in Any Search Account Today

Search didn’t get harder because you forgot the basics. It got harder because the system changed. These nine checks show how to stay in control when automation and AI do the execution.

The PPC Investment Thesis: How To Manage Your Business on Google Ads

Contributor: Alie Ross, Finance Director

Stop capping intent. In this paper we'll explore why traditional budgeting methods are bad for business when applied to PPC
- and what you can do to fix it.