Notes from the Field

Our Chief Product Officer Jeremy Hull and VP, Paid Search Alessandro Creso were at Google Marketing Live 2024 in California to see the very latest releases. Here's their analysis of the big announcements and what they mean for the industry.

Published in partnership with Google, we’ve put together our guide to help advertisers get the most out of Demand Gen.

Promo Investigator, our unique tech solution designed for Estée Lauder Companies UK&I, won the prestigious prize at the annual Performance Marketing Awards in front of a glamorous audience of talented marketers.

We’re We’ve worked hand-in-hand with On The Beach and Google to maxmize their online performance and achieve a staggering 49% reduction in Cost Per Acquisition (CPA).

Our VP, Programmatic for NAMER, Anjlee Majmudar reveals how advertisers should approach their plan for durable audience and data solutions as we head towards a cookieless future.

The luxury landscape has shifted drastically over the last 5 years, with new audiences demanding fresh marketing approaches from brands.

Rumour has it that ads are coming to Threads a lot sooner than expected.

Generative AI-powered search engine Perplexity has announced its going to start selling ads.

We’re honoured to share that Brainlabs has earnt its “Certified Company in Media” badge in partnership with Meta.

AI is now on most brands’ agendas. It’s no longer a nice-to-have; it’s a must. The brands that adopt AI correctly and build out high-performance strategies rooted in advanced AI capabilities will ultimately stay one step ahead.

We are delighted to share the news that Polaroid has appointed Brainlabs to handle its digital media planning and buying service.

Rumour has it that Open AI is working on a web search product.