Notes from the Field

Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.

Increasing AI Visibility: How Brands Are Unlocking New Revenue

Teach AI systems who you are and why you matter, then convert that presence into demand.

Adam Edwards & Travis Tallent

November 14, 2025

The Three Ways AI Search is Transforming SEO Forever

AI SEO is different from SEO, thanks to advancements in AI Search.

September 4, 2025

Search, Reimagined by AI: Your Complete Guide to Navigating the New SEO Landscape

How Google's AI Overviews are reshaping search results, what it means for your traffic, and the strategic playbook you need to stay competitive in 2025 and beyond.

Navigating the New Era of AI Search

Search is no longer just about websites and rankings—it’s about visibility across platforms, formats, and algorithms. As AI reshapes how users ask questions and how engines deliver answers, SEO must evolve from a technical function into a strategic, organization-wide capability. This report lays out what today’s SEOs—and tomorrow’s digital leaders—need to know to stay ahead in a world of AI Overviews, conversational search, and platform-fragmented influence.

SEOpinions Q2 2023 | CRO & SEO, AI Chatbots in Search, & GA4

All the latest Search insights to cut through the noise.

SEOpinions Q1 2023 – E-E-A-T, AI & ChatGPT, & Algorithm Changes

SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft.

January 31, 2023

SEOpinions Q4 2022 – Tackling competing updates, Google’s Multisearch & more

EOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates.

November 15, 2022

7 tips to sell SEO into the C-suite

how do you build up that sway with the C-suite? I’ve broken down my thoughts into 7 sections:

October 19, 2022

SEOpinions Q3 2022 – TikTok SEO, E-A-T, and GA4

With all the noise in the SEO industry, it can be hard to know what to prioritize.

SEOpinions Q2 2022 | Brainlabs’ POV on SEO

SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly.

4 Practical SEO impacts of Google’s machine learning advances

I think there are some areas of machine learning that either have changed or soon might change how we actually do SEO.

Auditing for Success in SEO: Find Your Website’s Next Great Opportunity

A recent survey from Search Engine Journal shows that 22% of clients want to see traffic increase as a result of SEO work.