Notes from the Field
Why Audience-First Marketing Is Still Your Most Important SEO Strategy in 2026
In this article, we break down why traditional persona mapping falls short, how to use real-world search data to understand your audience across every platform, and what it takes to build a strategy that wins in 2026 and beyond.
ChatGPT Ads: Should Brands Test Now — or Sit Tight?
As ChatGPT enters the advertising market, brands face a new decision. We unpack what the product looks like today, where it could evolve, and whether testing makes strategic sense.
The Best AI Visibility Tracking Tools, Compared
All AI visibility tools track where brands appear in AI answers. This guide shows how they actually differ — and which ones turn data into action.
AI & Search: Ads, Zero-Click, and What to Measure Now
AI search flipped behavior to long, zero-click queries. We dig into how brands rank in LLMs, which sources to influence, how to refresh content, what ads may look like, and the metrics that prove impact.
So… what’s next for LLM ads?
Contributing author: Jeremy Hull
What LLM advertising will look like, why UX and trust beat pay-to-play, and how to prepare - theme targeting, dynamic creative, and new lift-based measurement.
So what do we measure now? Rethinking marketing metrics in the age of AI Visibility
Every Major LLM Tested. Our Founder’s Honest Verdict.
Increasing AI Visibility: How Travel & Hospitality Brands Are Unlocking New Revenue
Travelers plan trips inside AI. Raise AI visibility with real-time pricing and availability, machine-readable pages, traveler-language FAQs, synced OTA listings, and ongoing review freshness.
Increasing AI Visibility: How Financial Institutions Are Unlocking New Revenue
Prospects ask AI before they apply. Boost AI visibility by maintaining verified rates and terms, publishing credentialed guidance, structuring disclosures, and syncing every channel.
Increasing AI Visibility: How Academic Institutions Are Unlocking New Revenue
Get named and cited by AI. Make authority verifiable, keep admissions & tuition current, structure program pages/FAQs, and link accreditation so LLMs recommend your programs.
Increasing AI Visibility: How Technology & B2B Companies Are Unlocking New Revenue
Enterprise buyers ask AI first. Boost AI visibility with structured docs, live APIs, buyer-language FAQs—and prove impact by tying mentions and citations to pipeline.
Increasing AI Visibility: How Retail & eCommerce Brands Are Unlocking New Revenue
When shoppers ask AI what to buy, you have seconds. Increase AI visibility by keeping product data live, structuring pages for machines, mirroring real shopper language, and refreshing reviews.
