Notes from the Field

AI Search has earned a place in the marketing budget. The harder question is how much to invest, where that spend should go and how to know when it’s working.

As AI search matures, knowing whether your brand shows up is only part of the picture. We explore five new KPIs designed to show where you’re strong, where the gaps are and what to do next.

Your customer data could be your biggest AI SEO advantage. Here's how to put it to work.

As AI agents reshape discovery, attribution and commerce, brands need a new way to stay visible, trusted and chosen.

A CMO's guide to winning as AI agents start discovering, evaluating, and buying on behalf of shoppers.

We analysed 1.35 million keywords across nine UK search categories. Here's what they reveal about AI Overviews, declining head terms, and where search is heading.

Learn how AI Overviews and LLM citations are rewriting the rules of SEO, and what to do now to keep ranking across Google, ChatGPT, and Gemini.

Is SEO dead? Should you invest in AEO? Our MD of SEO, Jamie Faulkner, answers the SEO questions every CEO and CMO is asking right now.

ChatGPT ads are attracting growing interest from brands. Here's what our testing reveals about targeting, pricing, measurement, and what marketers should know before investing.

AI visibility isn't a single tactic. It's a stack: the right content, distributed across the right channels, backed by earned authority and maintained over time. Here's how we built ours, and what it actually did to our numbers.

A guide to the key Google I/O announcements advertisers need to understand: what they are, how they work, and what they change.

Most brands have a rigorous plan for every paid dollar they spend but nothing equivalent for organic. Here's the document that changes that.