Notes from the Field

Learn how fast-growing brands plan, buy, and measure media. From mid-market to enterprise, we help turn every dollar of spend into revenue.

LLMs Don’t Care Who Ranks First

LLMs don't cite the highest-ranking brand. They cite the most authoritative one. Here's how to make sure that's you.

From Social Channel to Search Asset: YouTube’s New Role in AI Visibility

LLMs aren't watching your videos. They're reading them. Here's what that means for your content strategy and why the brands that move first on YouTube will have a compounding advantage in AI search.

Why Life Moments, Not Demographics, Should Drive Your Targeting Strategy

Targeting the wrong signals means lost revenue. Here's what most travel and hospitality brands are missing and how to fix it.

Why We Ditched ChatGPT for Claude

At Brainlabs, we don't just talk about AI. We stress-test it. After months of running ChatGPT as our daily driver, we made the switch to Claude. Here's why we're not looking back.

Why Audience-First Marketing Is Still Your Most Important SEO Strategy in 2026

In this article, we break down why traditional persona mapping falls short, how to use real-world search data to understand your audience across every platform, and what it takes to build a strategy that wins in 2026 and beyond.

The Metrics Killing Your Programmatic Strategy (And What to Use Instead)

Programmatic isn't failing because the technology is broken. It's failing because we built it to reward the wrong things. In this article, we unpack the incentives that created the swamp, the metrics we mistake for impact, and the structural shift that changes everything.

ChatGPT Ads: Should Brands Test Now — or Sit Tight?

As ChatGPT enters the advertising market, brands face a new decision. We unpack what the product looks like today, where it could evolve, and whether testing makes strategic sense.

The Meta Lattice update is driving real performance lift across Meta

Meta just rolled out a major update to Meta Lattice that changes how ads are learned and delivered across its platforms. This article unpacks what’s changed, why it’s affecting performance, and what advertisers should focus on next.

The Best AI Visibility Tracking Tools, Compared

All AI visibility tools track where brands appear in AI answers. This guide shows how they actually differ — and which ones turn data into action.

If you’re treating creative like a one-off campaign moment, you will always feel behind.

Creative today is participatory, iterative, and never finished. This is what keeping up actually requires.

YouTube’s shoppable CTV rollout brings performance TV into the mainstream

With shoppable formats now live across Performance Max and Demand Gen, YouTube is redefining how TV fits into performance marketing. Here’s what advertisers need to know.