Notes from the Field
Introducing InsightMix: Automated MMM for Agile Marketing Measurement
Most brands know they need better marketing measurement but legacy MMM is too slow to be useful. Here's how we're solving that with InsightMix.
46 Meta Studies, 225 Campaigns: Which Objectives and Creatives Drive Results?
We analyzed 46 Meta brand lift studies (225 campaigns) to map which objectives and creative types move awareness, consideration, and intent; plus the frequency that maximizes brand recall..
9 Things I’d Check in Any Search Account Today
Search didn’t get harder because you forgot the basics. It got harder because the system changed. These nine checks show how to stay in control when automation and AI do the execution.
So… what’s next for LLM ads?
Contributing author: Jeremy Hull
What LLM advertising will look like, why UX and trust beat pay-to-play, and how to prepare - theme targeting, dynamic creative, and new lift-based measurement.
AI Just Unlocked the Strategic Marketing Era: Here’s What That Means for Your Career
So what do we measure now? Rethinking marketing metrics in the age of AI Visibility
The PPC Investment Thesis: How To Manage Your Business on Google Ads
Stop capping intent. In this paper we'll explore why traditional budgeting methods are bad for business when applied to PPC
- and what you can do to fix it.
Every Major LLM Tested. Our Founder’s Honest Verdict.
AI just gave marketers the biggest opportunity in a generation, here’s how to seize it
Increasing AI Visibility: How Travel & Hospitality Brands Are Unlocking New Revenue
Travelers plan trips inside AI. Raise AI visibility with real-time pricing and availability, machine-readable pages, traveler-language FAQs, synced OTA listings, and ongoing review freshness.
Increasing AI Visibility: How Financial Institutions Are Unlocking New Revenue
Prospects ask AI before they apply. Boost AI visibility by maintaining verified rates and terms, publishing credentialed guidance, structuring disclosures, and syncing every channel.
Increasing AI Visibility: How Academic Institutions Are Unlocking New Revenue
Get named and cited by AI. Make authority verifiable, keep admissions & tuition current, structure program pages/FAQs, and link accreditation so LLMs recommend your programs.
