How to present a recommendation
A follow-up to How to use the MECE framework. My first consulting success was down to pure luck. If I had been collaborating with any other client, it would’ve gone the other way. The point of contact was a woman handling digital marketing for a SaaS...
Six optimization tips to get more YouTube views
YouTube is known for its entertainment value: on YouTube, you can find a video for everything. However, the popular platform is more than a source of entertainment. YouTube has become the second largest search engine behind Google itself. Processing...
Handling duplicate pages in ecommerce SEO
Duplicate content is one of the most common SEO pitfalls that many e-commerce sites struggle with. And with the growth of a business riding partially on organic success, both regular assessment and proactive SEO work are imperative to give the ...
Brainlabs on Channel 5 News
Alice was on Channel 5 news discussing Brainlabs' approach to gender equality. Watch the clip on Channel 5's YouTube channel.
When to and when NOT to do programmatic advertising
Programmatic is the future of advertising, particularly in display advertising. As marketers, we always seem to be chasing the next big tactic, competitive edge and a way to influence customers at a cheaper cost. Programmatic advertising is evolving...
ITV News interview Pepper (and Dan)
The press just can't get enough of Pepper. Unfortunately, if you want to film the UK's first robot receptionist, you have to interview Dan as well, and listen to him blather on about automation. ITV were willing to comply. Here's a clip from the 6 o...
Brainlabs named 10th fastest growing company in Deloitte Fast 50
We've done it again (and again, and again). When it comes to growing, we're pretty awesome at helping others, and equally so at growing ourselves. There's some sort of positive feedback loop or something going on. This time it's a decent 10th plac...
The secret to SEM success: machine learning
The need for strategy The pressure for paid search to drive growth has never been greater. Stakeholders are demanding a more strategic approach regarding how their programs are managed. Organizations expect their digital marketing managers to und...
We know you’re pregnant before you do: how to get personalisation right
This article is a condensed version of my speech at the Festival of Marketing 2017, for all those who suffer from FoMo... The Personalisation Paradox The future of advertising is an exciting, terrifying prospect. It’s not inconceivable that wi...