Brainlabs named 10th fastest growing company in Deloitte Fast 50
We've done it again (and again, and again). When it comes to growing, we're pretty awesome at helping others, and equally so at growing ourselves. There's some sort of positive feedback loop or something going on. This time it's a decent 10th plac...
The secret to SEM success: machine learning
The need for strategy The pressure for paid search to drive growth has never been greater. Stakeholders are demanding a more strategic approach regarding how their programs are managed. Organizations expect their digital marketing managers to und...
We know you’re pregnant before you do: how to get personalisation right
This article is a condensed version of my speech at the Festival of Marketing 2017, for all those who suffer from FoMo... The Personalisation Paradox The future of advertising is an exciting, terrifying prospect. It’s not inconceivable that wi...
6 pivot table examples to increase data analysis efficiency
Why pivot? Big data is only helpful when it is efficiently and effectively analyzed. One major barrier to effective analysis is that the number of metrics advertisers want to use simultaneously makes the data harder to manipulate. Fortunately, th...
Brainlabs 12th in Sunday Times Tech Track 2017!
Another day, another list! This time it’s the Sunday Times list for the fastest growing tech companies in the UK, in which we were placed a respectable 12th. Not bad. Well actually pretty amazing, but don’t want to sound too cocky. Based on the las...
Brigden Joins Brainlabs
Jim Brigden, former iProspect/I Spy chief and founder of The Search Works, has joined Brainlabs as executive chair a week after #deadlineday for an undisclosed fee, to support the UK’s fastest-growing company. Having worked at the original P...
Information Architecture for SEO
The SEO community really doesn’t take much persuading when it comes to the importance of links. Sometimes it feels like they’re all we want to talk about. And yet, we spend hardly any time talking about the most important and easiest links o...
Google Data Studio: using Google Sheets as a data source
Data Studio lets us visualize data from many sources. At Distilled, we’ve been using Google Sheets to do most of our reporting for years. It works well—but transitioning to Data Studio is so satisfying. It’s easier to manage permissions. And it’s als...
Google Data Studio: how sharing and credential permissions work
The first question people ask when first using Data Studio is: If I share my report with someone, am I also sharing my data? The answer is no! And yet—there’s more to it. Data Studio sharing settings are rational and helpful, but they aren’t intui...