A paid media expert’s perspective on dealing with depression
For this year's Mental Health Awareness Week, I want to open up the conversation around mental health in our industry and share my experience with depression because it’s such a common experience that people should feel more comfortable talking abou...
Advertising on the cookieless web: 4 steps to protect your data now
Advertisers, your data is at risk. From legislative changes like CCPA to technical developments like ITP, the foundations of data that digital marketing has been built on are crumbling. And this momentum is snowballing with more and more changes ...
How to produce high quality written content
If you own a website, you’ll undoubtedly have been told multiple times how important it is to write “high quality content”. In SEO terms, this goes hand in hand with the concept of E-A-T (Expertise, Authority and Trustworthiness), which Google uses ...
How to spot unproductive behaviors your employees may be unaware of
But no autonomy can go unchecked for the simple fact that there are things we do without realizing it that aren’t necessarily the best way of operating.
Preventing employee burnout as COVID-19 persists into 2021
It’s a challenge that, like many businesses, we had not anticipated, and our organization has learned a lot along the way about how to avoid burnout.
Four tips for future-proofing your Conversion Rate Optimization strategy
Your CRO strategy is likely no stranger to the all-important privacy changes that the internet has been experiencing in recent years. We predict that in the next 1-3 years, your CRO capability will face major challenges to delivering impactful A/...
Ecommerce during the COVID-19 pandemic: How to turn challenges into online growth opportunities
The COVID-19 pandemic has caused knock-on effects on almost every aspect of our lives. The retail industry is no exception: 2020 has seen a 26% increase in online fashion sales as a result of consumers drastically shifting their buying habits toward...
We’re the #1 Digital Agency in the UK according to marketers
Wowzers, Brainlabs has been named the best digital agency by peers in The Drum’s 2021 UK census! We're super honored to be rated so highly by our fellow marketers – thank you to everyone who voted for us! To celebrate this exciting news, our G...
A recruitment paradox: how to create a human-centered AND bias-free hiring process
If to be human is to be biased, is it possible to create a human-centered and bias-free hiring process? At Brainlabs, we aim to create a human-centered candidate experience where candidates deeply understand: who we are, the job th...