3 ways to optimize your paid media campaigns
It can be easy to want to sit back and relax after launching your paid media campaigns. You’ve put in all the hard work of designing creative and writing copy, setting bids and nailing your targeting – it can feel like a break is well overdue. ...
Campaign Manager vs Analytics 360: What’s the difference?
Okay, so you've heard of Google Analytics 360 and Campaign Manager. But what do they actually do? As a Google Marketing Platform Sales Partner, we can help navigate these muddy waters. We sat down with our cross-channel expert James and ana...
How Analytics 360 can help build a best-in-class data set up
Google’s Analytics 360 is the enterprise version of Google Analytics, and is a core part of Google Marketing Platform. The standard Google Analytics is a great solution for most, but Analytics 360 has some game-changing features for businesses looki...
How to get SEO traffic to your blog
Writing a blog that no one ever reads is the internet equivalent of throwing a party, where half the people who’ve marked themselves as attending on Facebook don’t turn up. That moment when you log into Google Analytics and see th...
SalesForce Community Cloud: SEO insights
The Salesforce Community Cloud is a content management system (CMS) specialized for support or community-focused websites. It is a powerful CMS that allows brands like NASA, Ancestry, PlayStation, Intel, and many o...
What you can do with a free Semrush account
Building your SEO toolkit is generally dictated by two things: your budget and your goals. This makes test-driving tools and platforms an ideal way to figure out which platforms provide the features that you need most, and lets you determine just ho...
Search Ads 360 and Display & Video 360: the perfect integration
Search Ads 360 and Display & Video 360, in conjunction with Campaign Manager, allows you to achieve every digital marketer's dream: showing the right person the right ad at the right time at the right cost. Like most dreams, making it come true ...
Programmatic display: an introduction to Display and Video 360
According to Google, internet users spend 4% of their time on the web on search. Display ads help you reach users in the 96% of the time spent outside of search engines, across websites, mobile devices, YouTube, Gmail and other affiliated networks. ...
Web-based robots.txt parser using Google’s open-source Code
The punchline: I’ve been playing around with a toy project recently and have deployed it as a free web-based tool for checking how Google will parse your robots.txt files, given that their own online tool does not replicate actual Googlebot behaviour...