AdWords Statistical Relevance Calculator
Ever run an AdWords test and not have a clue whether you can make a decision based on the data you get back? You're not alone. That's why we're sharing this handy statistical relevance calculator that plays nicely with AdWords ad experiments. To get started, click on the Tab at...
Here’s An AdWords Script That Will Let You A/B Test Anything
Any paid search manager will know that A/B testing is a critical part of AdWords success. Few other marketing channels offer such rich data on performance and allow for tweaks as wide-ranging as changing keywords to changing bids every hour of the day.
Brainlabs is going to SES London!
We’re pleased to announce that on the 10th of February our MD, Dan Gilbert, will be speaking at SES London. The talk is called “If You Can't Code, You Can't Do PPC”. As you may have noticed, coding is important to us at Brainlabs: Dan will be talking about...
Brainlabs wins The Digitals!
We are delighted to announce that we have won the Search Marketing category at The Digitals for our real time bidding for search platform we built for alpharooms. Please join us, if only momentarily, to bask in this paid search glory. We thank our brilliant, bright, albeit slightly mad paid...
Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day
Optimizing your keyword and ad group bids in order to maximize performance can be a tricky affair. Setting up a schedule to manage your bids is a great way to make sure that you’re not spending too much at the wrong times and more importantly that valuable traffic is...
Introduction to AdWords Scripts
Using AdWords scripts is essential to anyone looking to automate any of the more repetitive parts of account management. Here at Brainlabs, we can’t get enough of scripts. We use them all the time, from something as simple as sending an hourly spend email to much more complex bid management systems that...
Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’
Google 0 - 1 Brainlabs You may have heard that Google are removing exact match at the end of September. They're telling us that it will give us "control with less complexity" which is really patronising for those sophisticated advertisers who have built systems and workflows around precise match types....
AdWords scripts: a super-easy guide to the documentation
In this article we'll go through an example script making effective use of the documentation, we'll focus on the campaign selector and we'll give you an AdWords pro tip.